LAGUNA BEACH, Calif.--(BUSINESS WIRE)--AEG Digital Media Group has selected SoCal Socialite as the new strategic social media agency partner for the 85th annual Academy Awards event on Sunday, February 24, 2013. The agency, headquartered in Laguna Beach, California, will work closely with AEG Digital Media Group to create an integrated live Oscar experience that will engage fans throughout Oscar Sunday.
“On Oscars night, the social web explodes with millions of conversations,” commented Erin Gargan, President of SoCal Socialite. “Our social street team, in partnership with AEG Digital Media, will be monitoring, reporting and making sense of the world's reaction to the Red Carpet and awards ceremony on Facebook, Twitter, and Instagram.”
SoCal Socialite will deliver a unique experience to the Oscars online fan base by leveraging both on-air and online happenings to create an integrated conversation during the live event. SoCal Socialite’s “social street team” will be broadcasting in real-time from the Academy Awards Facebook, Twitter and Instagram profiles to report live on all the trends, updates, best and worst dressed commentary, key moments, interviews with Fashion Face Off designers and Oscar award winners.
Viewers can follow @TheAcademy, @AEGdm and @SoCalSocialite using the Twitter hashtags #Oscars, #OscarRedCarpet, and #BestDressed. For exclusive access to all of the hottest buzz and moments of the show, download the official Oscars app here: http://bit.ly/W0RRfQ.
Since 1929, the Academy Awards have delivered a glamorous, fashion-filled event honoring the biggest film stars, producers and directors in Hollywood. The Oscars event is now broadcasted in over 200 countries where viewers across the globe tune in on-air and now socially and digitally to enjoy the show.
About SoCal Socialite
SoCal Socialite is a social media and public relations company based in Laguna Beach, CA. The Socialites work from The Dollhouse, surf and SUP, drink a fair amount of wine, and most importantly, make it happen for their awesome clients. If you or someone you love is suffering from corporate social media anxiety, simply visit: www.socalsocialite.com.
About AEG Digital Media Group
AEG Digital Media changes how the world views online broadcasting by consistently delivering the highest quality digital experiences for content creators, advertisers, and audiences around the globe.