Research and Markets: 4G Pricing Strategies - Mobile Pricing Best Practice 2013

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/k74h33/4g_pricing) has announced the addition of the "4G pricing strategies - Mobile pricing best practice, February 2013" report to their offering.

Market insight company, Pure Pricing, has evaluated the latest mobile pricing developments in 4G and has devised an innovative framework, based on years of experience of the telecommunications market, to be used by operators and industry observers to review and support 4G pricing decision making. The framework offers a comprehensive best practice solution for pricing in a 4G environment. Ten guiding principles for pricing are given, and examples of current propositions from Austria, France, Germany, Netherlands, Portugal, UK and USA are used to illustrate these principles.

This report is a must read for pricing managers and telecoms consultants considering questions including: Should 4G be priced at a premium; Or launched as a distinct proposition; Or should it be used to stimulate trade-up with data tiers of existing plans.

Products Mentioned:

4G, mobile, mobile data, voice, text

Key Topics Covered:

1 A strawman for 4G pricing

2 Strawman for 4G pricing explained

3 Examples of 4G pricing

Companies Mentioned

- A1 Austria

- SFR France

- Vodafone Germany

- KPN Netherlands

- TMN Portugal

- Everything Everywhere UK

For more information visit http://www.researchandmarkets.com/research/k74h33/4g_pricing

Contacts

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Telecommunications and Networks

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Contacts

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Telecommunications and Networks