HORSHAM, Pa.--(BUSINESS WIRE)--Centris Marketing Science, the provider of market intelligence to the world's leading communications, content and entertainment companies, today announced the appointment of Steve Ennen as its president. Mr. Ennen has more than 20 years of experience as a leader and innovator in research and developing technologies, most recently serving as President and Chief Intelligence Officer of Social Strategy1, a digital and social media analysis and market intelligence firm.
In his role at Centris, Mr. Ennen will focus on the development of emerging solutions, new markets, products and services and strategic partnerships. Mr. Ennen’s results-oriented approach and ability to think strategically will play a pivotal role in extending Centris’ track record of innovation while promoting timely delivery of consumer behavior insights.
“With its team of world-class econometricians, modelers and savvy in data integration, Centris is uniquely positioned to become one of the world’s top providers of user behavior insights related to content consumption,” Mr. Ennen commented. “I am fortunate and excited to work with such an esteemed group.”
Mr. Ennen spent many years in the academic sector, most notably at the University of Pennsylvania’s Wharton School, where he was the Founding Managing Director of the Wharton Interactive Media Initiative and Wharton Lab for Innovation in Publishing. He also lectured in Marketing at Wharton, focusing on digital and emerging media. He has worked with the U.S. State Department to train foreign executives on digital transformation, was an instructor of digital strategy at New York University and has been a guest instructor at Medill, Northwestern University, State University of New York (SUNY) and has taught at NYC Mayor Michael Bloomberg’s JumpStart Media Program.
About Centris Marketing Science:
Centris Marketing Science, headquartered in suburban Philadelphia, is a specialized marketing analytics firm that provides ongoing survey programs and econometric modeling services to the communications and entertainment industries. Owned by AUS Inc., one of the nation’s top market research companies, Centris’ team of renowned economists has a unique approach to data integration, used to focus on consumer behavior in the voice, video and data markets on both a national and local level. Centris serves the cable, broadcast telecomm, satellite, entertainment, OEM, marketing and wireless industries with a sharp focus on helping clients understand their market share, consumer shifts and economic impacts. For more information about Centris, visit www.centris.com.