ADDING MULTIMEDIA Red Roof Inn® Selected as #1 Economy Hotel in 2012

Brand Receives Accolade by the ReviewMetrix Consumer Satisfaction Index

Red Roof Inn Ranks #1 among its Economy Lodging Competitors in 2012 (Graphic: Business Wire)

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COLUMBUS, Ohio--()--For the third consecutive year, Red Roof Inn® has earned the highest customer satisfaction score among its economy lodging competitors according to the ReviewMetrix™ Consumer Satisfaction Index.

Based on TripAdvisor® online reviews, guests ranked Red Roof’s rooms, service, cleanliness and its overall value, higher than its economy brand competitors. ReviewMetrix was created in partnership with TripAdvisor by MarketMetrix as a source to manage online guest reviews and analyze competitor performance, turning all of the guest reviews into actual data.

“This #1 ranking validates that Red Roof continues to put its customers first,” said Andy Alexander, President, Red Roof Inn. “In this highly competitive environment, brands that give their consumers what they want, win in the marketplace. We at Red Roof know that customers are king."

The ReviewMetrix Customer Satisfaction Index rates each review from 0–100 based on key TripAdvisor questions that appear at the beginning of each TripAdvisor survey. Indicative of its customer loyalty, Red Roof surpassed its economy lodging competitors on the point scale, ranking the highest across all categories which include location, service, value, cleanliness, rooms and overall ranking.

“There is no greater recognition than praise from your guests,” said Jonathan Barsky, Ph.D. Co-founder of Market Metrix and Chief Research Officer. “Red Roof Inn continues to build its stellar online reputation by delivering a great hotel experience for a great price.”

To learn more about Red Roof or to sign up to become a member of RediCard®, visit

About Red Roof Inn®

Red Roof Inn® is a leader in the economy hotel segment with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. The company and hotels are known for a warm and welcoming spirit, along with their Smart-by-Design®, value-added amenities that are simple, yet economical, and meet the needs of every guest. With coast-to-coast locations, Red Roof Inn has nearly 350 properties in the U.S. The primary goal at Red Roof Inn is to provide customers a savings without sacrificing comfort. Most recently the brand has announced a multi-million dollar investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. Red Roof Inn’s new NextGen hotels will feature updated stylish and home-like interior and exterior designs that demonstrate Red Roof Inn’s dedication to providing customers with an affordable stay in a clean, comfortable, and now, modern room. Red Roof Inn guests consistently see the brand excelling in expectation and quality in both product and price. Nice Place. Nice Price® is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof Inn also offers franchisees One Brand. One Focus™ Most recently, Red Roof Inn launched its Nicest Price® advance purchase option, which rewards guests who reserve and pay for their room in advance. Red Roof Inn properties participate in RediCard®, Red Roof's loyalty program. RediCard members are the first to hear about Red Roof Inn’s best deals, travelers may visit and sign up to become a member. Red Roof Inn‘s RediCard members receive 48 hours advance notice of promotions and exclusive offers available at Red Roof Inn. Traveling with your pet? Don’t forget that at Red Roof Inn ‘you stay happy, pets stay free as one well-behaved pet is welcomed per room, nationwide. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit


Hill+ Knowlton Strategies
Paulina Garcia/Lindsey Norris, 305-443-5454

Release Summary

Red Roof Inn, ReviewMatrix, Red Roof, NextGen, Economy


Hill+ Knowlton Strategies
Paulina Garcia/Lindsey Norris, 305-443-5454