Surf® Liquid Laundry Detergent Awarded #1 Product of the Year

American Shoppers Choose Surf Liquid as their favorite product in the Liquid Laundry Category

WILTON, Conn.--(BUSINESS WIRE)--Surf^® Liquid has been awarded #1 product of the year in the Liquid Laundry category as part of a survey of 50,138 people by TNS. The brand accepted the award yesterday during a special ceremony in New York City.

“Surf Liquid is also affordable, which is particularly important in today’s economic climate where moms are looking for the best ways to keep their clothes clean and fresh at a value.”

First introduced as a powdered detergent in the late 80’s, Surf made a huge splash in the laundry category among those who want great scents and freshness at a value. In 2012, Surf introduced that same freshness and value to a new generation of consumers in a liquid form offering three exhilarating scents: Spring Burst, Aloha Splash and Sparkling Ocean.

“Consumers these days are looking for convenience and reliability. With Surf Liquid, consumers know they will get a fresh scent that their families love in an easy-to-pour liquid,” said Bridgette Miller, Sun Products’ Director of Laundry Value Brands. “Surf Liquid is also affordable, which is particularly important in today’s economic climate where moms are looking for the best ways to keep their clothes clean and fresh at a value.”

Operating in 28 countries, Product of the Year is the world’s largest consumer-voted award for product innovation in consumer-packaged goods. 2013 marks the fifth year that Product of the Year was conducted in the United States, with more than 50,000 American shoppers voting on products in a survey conducted by TNS, the world’s largest custom research agency.

For more information, visit Surf at www.surf-detergent.com.

About Surf^®

First launched almost three decades ago to provide consumers a new option for freshness in laundry, Surf delivers fresh, clean scents all at a great price. Safe for both HE & standard machines, Surf is now available in three matching variants in both powder and liquid form. Surf is manufactured by The Sun Products Corporation for North American markets. For more information, visit www.surf-detergent.com.

About The Sun Products Corporation

The Sun Products Corporation headquartered in Wilton, Connecticut, is a leading North American provider of laundry detergent, fabric softeners and other household products. With annual sales of $2 billion, the Company’s portfolio of products are sold under well known brands that include all^®, Wisk^®, Snuggle^®, Sun^®, Surf^®, and Sunlight^®. In addition, Sun Products is the manufacturing partner for many retailer brand laundry and dish products in North America. For more information visit www.sunproductscorp.com.