Research and Markets: Facebook - Looking Good, but high Valuation

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/v8xm77/facebook) has announced the addition of the "Facebook - Looking Good" company profile to their offering.

The shift to mobile devices represents a threat & opportunity, which FB is now managing well. A key issue is that the valuation is extremely high and revenue outlook speculative. To justify its valuation the author estimates that FB needs to grow which means that FB needs to take online ad market share. must be achieved by revolutionizing display to also raise ad returns & prices. This is conceptually similar to Google's value being based on how it revolutionized search.

Strong 2012 Q4 results - Ad growth & mobile focus accelerates.

Strong Q4 revenue growth, but higher costs and taxes on RSUs depressed earnings.

Revenue growth accelerated to 40%; with higher users (+25%) and ARPU (+20%)

Independent, buy-side, fundamental, financial analysis.

Key Topics Covered:

Investment Thesis & SWOT Analysis

Contents

Significant Recent Events

Industry & Company Description

Overview of the Internet Advertising Industry

Business Description, Management & Board

Strategy, Mission, Competitors & Patents

History, Acquisitions & Balance Sheet

Business Model

New Revenue Streams

Business Model - Snapshot of the last 12 Months

SWOT Analysis

Additional Comments

Key Strategic Issues

Display Advertising

Strategic Positioning - Mobile

Mobile Advertising is about to take off

Mobile Advertising

Privacy Issues

Financial Results Analysis

Profit & Loss Summary

Revenue Analysis by Service

Revenue Analysis by Region

Operational Analysis

Cost Analysis

Cash Flow Analysis

Balance Sheet Analysis

Return Analysis

Unusual Items

Valuation

Valuation of Facebook - Overview

Top-Down Valuation

Fundamental Valuation - Calculations

DCF Valuation & Sensitivity Analysis

Historical Valuation Multiples

Financial Tables

Quarterly Financial Accounts

Annual Financial Accounts

Revenue Data

Revenue by Each Region Data

Operational Data

Operating Expenses Data

Explanations and Definitions

Legal and Important Information

List of Tables

List of Figures

For more information visit http://www.researchandmarkets.com/research/v8xm77/facebook