Focus Your Distracted World with Brain Age: Concentration Training

Pick Up Nintendo 3DS and Train to Improve Your Modern Mind

REDMOND, Wash.--()--A working mom rushes to schedule a meeting while answering emails and getting dinner ready for the kids. A student crams for a midterm the morning before an exam, but can’t stop thinking about the urgent paper he has to complete later in the week. A video game fan plays her favorite game for hours, but starts to forget where the key to the final dungeon is located after updating social media and checking out the latest blog post on her favorite website.

What all these people have in common is a need for a more focused mind. Having a focused mind can help lead to better performance in all life activities, especially in this modern world full of distractions. Whether it is in the office, the classroom or a far-off fantasy kingdom, distractions come from all directions, making it easy to lose focus and difficult to concentrate on the tasks at hand. Actually, it is almost inevitable that … wait, what were we saying?

With the launch of Brain Age: Concentration Training for the Nintendo 3DS system, multitaskers can refocus their busy modern minds and get their concentration back on track.

“With so much happening around us on a constant basis, it is very easy to get distracted,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “The Brain Age series has always been about training the brain, and Brain Age: Concentration Training continues this trend while also helping to improve concentration.”

The first two games in the Brain Age series on Nintendo DS surprised the world by demonstrating how brain training for just a few minutes a day could be fun. Brain Age: Train Your Brain in Minutes a Day! and Brain Age 2: More Training in Minutes a Day! each went on to sell more than 3 million in the U.S. alone. Brain Age: Concentration Training builds on the winning formula of the first two games, while introducing new activities designed by Dr. Ryuta Kawashima, a neuroscientist in Japan, to specifically focus the mind and help with everyday distractions.

New to this game are the Devilish Training exercises, challenging activities that set out to stimulate concentration and working memory. These activities can be played for five minutes a day, making them the perfect exercises to pick up while going through the morning routine. These Devilish Training activities challenge players to focus on one task while simultaneously tracking another, and range from Devilish Calculations, a series of tricky math problems, to Devilish Mice, a clever memory game. The difficulty of each activity increases or decreases based on players’ real-time results. This helps to consistently train players at the limit of their abilities.

Many other modes are also featured in Brain Age: Concentration Training. In Supplemental Training, fan-favorite activities from previous Brain Age games make a return. These select activities were designed to complement Devilish Training, and include activities like Word Attack, a hectic word-recognition exercise, and Time Lapse. Under Brain Training, players are offered additional training opportunities, such as Block Head, an exercise that finds players taking turns occupying blocks to score points against Kawashima. There is also Relaxation Mode, which contains a collection of restful activities created to give brains a much-needed break. Additionally, players can use the game’s StreetPass feature to find potential Training Partners to review brain training results or to compete in Devilish Battles.

With more modes and more activities than ever before, Brain Age: Concentration Training is the biggest game yet in the celebrated series. It’s time to use new concentration skills to start training the modern brain and eliminating distractions.

Brain Age: Concentration Training is now available in retail stores or as a full download in the Nintendo eShop for Nintendo 3DS.

Remember that Nintendo 3DS features parental controls that let adults manage the content their children can access. For more information about this and other features, visit http://www.nintendo.com/3ds.

For more information about Brain Age: Concentration Training, visit http://brainage.nintendo.com/.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii U and Wiihome consoles, and Nintendo 3DS and Nintendo DS families of portable systems. Since 1983, when it launched the Nintendo Entertainment System, Nintendo has sold more than 4 billion video games and more than 651 million hardware units globally, including the current-generation Wii U, Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy, Game Boy Advance, Nintendo DS, Nintendo DSi and Nintendo DSi XL, Super NES, Nintendo 64, Nintendo GameCube and Wii systems. It has also created industry icons that have become well-known, household names such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.

Note to editors: Nintendo press materials are available at http://press.nintendo.com, a password-protected site. To obtain a login, please contact Deanna Avila at 213-438-8742 or davila@golinharris.com. Users can receive instant Nintendo information by subscribing to the site’s RSS feed.

Contacts

GOLIN HARRIS
Jonathan Silverstein, 212-373-6046
jsilverstein@golinharris.com
or
Kristie Tomkins, 213-438-8830
ktomkins@golinharris.com

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Contacts

GOLIN HARRIS
Jonathan Silverstein, 212-373-6046
jsilverstein@golinharris.com
or
Kristie Tomkins, 213-438-8830
ktomkins@golinharris.com