CraveOnline Kicks Off Monthly Polls with Valentine’s Day Findings: Men Choose Love over Duty, In-Store Purchases over Online Shopping

LOS ANGELES--(BUSINESS WIRE)--CraveOnline.com users have spoken—the majority of men are romantic in-store shoppers at heart, splurging on Valentine’s Day gifts based on true love—not obligation! That’s according to the findings from the first in a series of monthly male lifestyle-based polls that will appear on CraveOnline.

“And with online shopping so easy, we’re equally impressed that most men want to take the old fashioned route to find that perfect Valentine’s Day gift. Who said chivalry was dead?!”

CraveOnline Media, the #1 online male lifestyle publisher, announced today the results of a recent poll revealing what men truly think about the holiday most likely to get guys tied up in knots.

Tapping into Crave’s 30 million unique visitors, the first question asked whether users spend money on Valentine's Day out of love or obligation. Out of hundreds of responses, an overwhelming 59% said love, while just 41% claimed Valentine’s Day gift buying was simply an obligation.

As for where a CraveOnline.com user goes to purchase their expressions of love, 63% said they preferred the peace of mind of an in-store buy, while only 37% chose the quick and easy route of online shopping.

“We’re definitely surprised to see that the majority of CraveOnline’s vast male readership consists of romantics at heart,” said Jason Kobely, Executive Editor at CraveOnline. “And with online shopping so easy, we’re equally impressed that most men want to take the old fashioned route to find that perfect Valentine’s Day gift. Who said chivalry was dead?!”

For the full story, read the following article on CraveOnline:

http://www.craveonline.com/lifestyle/articles/204629-craveonline-poll-guys-get-ga-ga-over-valentines-day.

About CraveOnline Media, LLC

CraveOnline (www.craveonline.com) is the #1 male lifestyle destination reaching men ages 18-34 featuring video, movies, TV, music, sports, games, cars, humor and more. As the largest male lifestyle publishing company, CraveOnline Media attracts over 30 million unique visitors per month (November 2012, Comscore). CraveOnline strives to get users the most up-to-date and coolest content on the web. For advertisers, CraveOnline produces custom, integrated media programs that leverage rich media, video, mobile and social in ways that allow the marketing message to be an uninterrupted part of the user experience. Recent brand advertisers include Schick, Wrigley, IKEA, Universal, LG, Nikon, Coke, Pepsi, Unilever. The company is based in Los Angeles with sales offices in New York, Chicago, San Francisco, and Toronto. CraveOnline is part of Evolve Media Corp.