SOUTHFIELD, Mich.--(BUSINESS WIRE)--When considering celebrities famous for sporting suspenders, none come to mind more quickly than veteran newsman and broadcaster, Larry King. King, 80, who claims to own at least 150 pairs of suspenders, has signed-on to lend his specific fashion notoriety to a partnership with Southfield, Mich.-based HoldUp Suspender Company. The announcement was made today by company Founder Sal Herman.
Founded in 1996, the HoldUp Suspender Company is an online and wholesale supplier of suspenders in more than 250 different varieties, including lines of traditional, fashion, maternity and work-grade heavy duty suspenders. Its products are available via the company website (www.suspenders.com) and at independent men’s clothing stores across all 50 states.
As a company spokesman, King's image and insights on suspenders will be used in a variety of the company’s print and online advertising, marketing and sales materials. The partnership with King also may expand to include traditional and social media components on the company’s behalf. Terms of the agreement between HoldUp and King were not disclosed.
"Wearing a pair of suspenders has long been a part of my life and style," said King. "I look forward to partnering with the Hold Up Suspender Company to bring additional awareness of their unique and innovative product lines and why suspenders should become a part of every man's wardrobe."
“Larry King is practically synonymous with suspenders, so we couldn’t be more pleased that he has agreed to endorse HoldUp’s products,” said Herman. “We’ve long referenced King as a suspenders icon, so to now have him officially associated with HoldUp Suspender Company is both exciting and validating.”
Herman, an inventor and entrepreneur considered by many as the “Suspender King,” is credited with securing the first U.S. patent issued for an improvement to modern suspenders in more than 100 years. Since then, Herman and HoldUp Suspender Company have patented five different improvements to the quintessential “mancessory.”
About HoldUp Suspender Company
Founded in 1996 by Sal Herman, the HoldUp Suspender Company, based in Southfield, Mich., is an online and wholesale supplier of unique and innovative suspenders in more than 250 different varieties. For more information on the company and its products, please visit www.suspenders.com. For more information about the partnership with Larry King and the HoldUp Suspender Company, please visit, www.suspenders.com/larry_king.htm.