Dr. R. Sukumar, Optimal Strategix Group CEO, Featured Speaker at Pharma Market Research Conference 2013

Marketing Strategy and Research Expert to Discuss New Methodologies for Managing Therapeutic Area Portfolios

NEWTOWN, Pa.--()--Optimal Strategix Group (OSG), a leading marketing consulting, analytics and research firm, announced today that Dr. R. Sukumar, President and CEO of OSG, will be presenting at the Pharma Market Research Conference in Woodcliff, New Jersey. The Pharma Market Research Conference is a premier gathering of senior level pharmaceutical, biotechnology, medical device, and diagnostics executives in market research. Executives from leading pharmaceutical firms, including Pfizer, Merck & Co., Inc. and Johnson & Johnson will be in attendance to discuss opportunities and emerging trends in the industry.

As a featured speaker, Dr. Sukumar will address conference attendees on February 6th at 9:50am. In the presentation entitled, “New Methodologies for Managing Your Therapeutic Area Portfolio,” Dr. Sukumar will be discussing the importance of developing a balance between scientific researchers and market stakeholders. Dr. Sukumar will focus on how patient types, prescribing behaviors and influence of the payer are critical to developing this balance. Given his expertise, Dr. Sukumar will also address how analytical techniques can be used to develop customer insights for better managing the successful discovery, development, and management of a drug portfolio.

“I am honored to be a featured speaker at the upcoming Pharma Market Research Conference” said Dr. R. Sukumar, President and CEO of OSG. “This conference provides the unique and valuable opportunity for market research executives to share experiences and best practices in the pharmaceutical space. I look forward to providing my insights on the current healthcare industry environment and the importance of implementing new research methodologies to meet the needs of both scientific researchers and market stakeholders.”

Steven Lehrer, Executive Vice President of OSG, will also be leading a roundtable discussion at the Pharma Market Research Conference on February 5th at 1:00 pm. Mr. Lehrer’s discussion will focus on the role market research plays in the early stages of drug discovery and portfolio definition.

To set up a meeting with Dr. Sukumar or Steven Lehrer at Pharma Market Research Conference, please contact Lindsay Ambrose at LAmbrose@smartmarkusa.com.

For more information about Optimal Strategix Group, please click here.

About Optimal Strategix Group, Inc.

Optimal Strategix Group, Inc. (OSG) provides marketing strategy consulting, analytics and customized research services. These specific services include Strategic Innovation, Value Proposition, Future Response Segmentation and Brand Performance Monitoring. With each engagement, OSG aims to deliver profitable growth strategies for clients that improve the customer experience. OSG serves global Fortune 500 and global Fortune 1000 companies in the consumer goods, business to business, and healthcare sectors. Headquartered in Newtown, PA, OSG currently has sales offices in New York City, Brussels, Belgium and Bangalore, India.

Contacts

SmartMark Communications, LLC for OSG
Lindsay Ambrose, 215-504-4274
LAmbrose@smartmarkusa.com

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Marketing Strategy and Research Expert to Discuss New Methodologies for Managing Therapeutic Area Portfolios

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Contacts

SmartMark Communications, LLC for OSG
Lindsay Ambrose, 215-504-4274
LAmbrose@smartmarkusa.com