Research and Markets: 2013 US Entertainment, Media & Advertising Market Research Handbook and Consumer Use of the Internet & Mobile Web

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/ptnz3n/2013_us) has announced the addition of the "2013 US Entertainment, Media & Advertising Market Research Handbook - 13th Edition" report to their offering.

“2013 US Entertainment, Media & Advertising Market Research Handbook - 13th Edition”

Media and advertising market data are scattered through a myriad of sources. This handbook compiles top-line data into a single easy-to-use reference. Segments covered include filmed entertainment, home entertainment, live performances, local advertising, magazines, mobile media, news media, newspapers, outdoor advertising, place-based video advertising, radio, recorded music, television, the Internet, video games, and more.

The 2013 Entertainment, Media & Advertising Market Research Handbook has been expanded and includes Consumer Use of the Internet & Mobile Web, previously published as a separate annual reference handbook by RKMA. With this content, the handbook provides valuable insight into the rapidly changing fields of online and mobile marketing.

This 362-page user-friendly resource also provides discussions on market trends, guidelines for demographic-focused advertising, and over 700 website links to additional resources.

As the #1 best selling publication of its kind available from any source, the handbook is an essential reference for advertising executives, brand managers, and marketing professionals in any field. It also serves as a reference resource for college libraries and supplemental text for university curricula.

Key Topics Covered:

PART I: MARKET SUMMARY