Cumberland Farms Launches SmartPay Check-LinkSM

Save 10 Cents on Every Gallon of Gas With New Payment Program

FRAMINGHAM, Mass.--(BUSINESS WIRE)--Cumberland Farms, a leading convenience and gasoline retailer, today announces the launch of its free SmartPay Check-Link^SM payment program that lets you pay for gas and in-store purchases using your mobile phone or with a swipe of a card. After completing a free online enrollment process, SmartPay Check-Link users will automatically save 10 cents on every gallon of gas, every day. No gimmicks, no catches - just savings.

“We are always looking for ways to innovate and leverage new technologies to help our customers save time and money”

SmartPay Check-Link is an upgrade from the first release of SmartPay, which was launched in April 2012 in partnership with PayPal. While the first release offered PayPal as the only payment option, SmartPay Check-Link is a new feature to the SmartPay program, and offers consumers the ability to debit their checking account as a second payment option. Additionally, Smart-Pay Check-Link is available in both mobile and payment card format.

To enhance the SmartPay program , Cumberland Farms has joined forces with the National Payment Card Association (NPCA). NPCA ensures secure, PIN-based debit transactions to your checking account every time you swipe your SmartPay Check-Link card or pay with your phone.

“We are always looking for ways to innovate and leverage new technologies to help our customers save time and money,” said Ari Haseotes, President of Cumberland Farms. “We created the free SmartPay Check-Link program as a secure way for our customers to pay quickly while on-the-go, and to save money on gas every time they fill up at our pumps.”

How does the new SmartPay Check-Link feature work? Enroll for free at cumberlandfarms.com/smartpay, then either download the mobile app or pick up a card at a Cumberland Farms location. Once your checking account information has been verified, simply swipe your SmartPay Check-Link card when you’re ready to fill up, or launch the SmartPay app. The app will automatically locate the gas station where you are and lets you turn on the pump right from your phone. When you use SmartPay Check-Link, you’ll automatically save 10 cents per gallon on gas every day, and you can watch the savings pile up with the app’s special savings tracker.

SmartPay Check-Link also works inside any Cumberland Farms store, so you can pay with your phone or swipe your SmartPay card to purchase your Farmhouse Blend coffee or snack too.

The SmartPay app is available to download for free from iTunes or the Android store, or just visit cfsmartpay.com in your mobile browser. Still love your flip phone? Free SmartPay payment cards and account applications may be obtained in-person at participating Cumberland Farms locations. To find a location near you, visit http://www.cumberlandfarms.com.

About Cumberland Farms

Cumberland Farms makes life easier for busy people every day. What started in 1939 with a cow and a dream has grown into a network of convenience stores across 11 states. Three generations later, Cumberland Farms is still family owned and operated, and continues to reflect the values it was built upon: envisioning a better way to serve customers by providing the best possible products at the best possible prices. Whether you're buying a cold Chill Zone drink, a hot or iced cup of Farmhouse Blend Coffee, or filling the gas tank, convenience and customer service are key. Cumberland Farms also has a long heritage of giving back to the communities where it operates, from feeding the hungry and serving the disabled, to supporting local sports teams and fundraising. For more information, please visit us at http://www.cumberlandfarms.com or follow us on Twitter at http://www.twitter.com/cumberlandfarms.

About National Payment Card Association

National Payment Card Association (NPCA), based in Coconut Creek, Florida, is an innovative marketer of Automated Clearing House (ACH) merchant branded PIN based debit cards and mobile payment solutions. For further information about NPCA, visit the Company’s website at http://www.nationalpaymentcard.com.