Research and Markets: Health Claim Strategies for Food and Drinks Companies

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/plprcp/health_claim) has announced the addition of the "Health Claim Strategies for Food and Drinks Companies" report to their offering.

“Health Claim Strategies for Food and Drinks Companies”

This report considers the implications of the adoption of EC Regulation 1924/2006. In addition to summarizing the results of the new legislation, the report examines what options now face manufacturers in this sector, what strategies can be employed to navigate the new regulations, and what opportunities have emerged due to the changing regulatory environment.

The claims evaluation process has yielded 222 authorized health claims made up of 87 vitamin claims, 77 mineral claims, 11 fatty acid claims, six fiber claims and 41 "other" claims. Among the vitamins, vitamin C is the absolute winner and most versatile health vitamin with 15 authorized health claims: 7% of the total health claims authorized. Among the minerals, zinc has been proven to offer many health benefits and has an amazing 18 authorized health claims: 8% of the total health claims authorized. Second best is magnesium (10 claims, 5% of total), followed by calcium and copper (both with eight claims, roughly 4% of total). Coenzyme Q10 is an example of an ingredient that, despite being associated with energy-boosting benefits, has failed to secure an approved health claim. However, it may be possible for a manufacturer of a CoQ10 product to add 15% of the RDA for vitamin B6 in order to maintain the use of a claim like provides more energy or combats fatigue.

Reasons To Buy

- Examine the breakdown of the claims evaluation process to date: the winners and losers of EFSA's decisions.

- Assess the breakdown of approved health claims by indication.

- Understand the implications of the new legislation in terms of which health claims will have to be removed from the market.

- Examine how vitamins and minerals can be used to maintain the use of certain health claims.

- Assess the future claims landscape and explore possible market opportunities and challenges.

Key Questions Answered

- Which ingredients have received approved health claims and which have failed to secure EFSA support?

- Which therapeutic areas have been the focus of approved health claims?

- What are the most notable health claims that have to be removed from the market by December 14, 2012?

- How can manufacturers limit the damage caused by this legislation and potentially maintain the use of health claims?

- How can manufacturers adapt their claims strategies moving forward?

Companies Mentioned

- CMS Energy Corporation

- Devoteam

- Hutchison 3G UK Limited

- Schindler Holding

For more information visit http://www.researchandmarkets.com/research/plprcp/health_claim