WD-40/SEMA Cares Foose ’53 Ford F-100 Raises $170K for Charities

Proceeds From Barrett-Jackson Auction Benefit Childhelp and Victory Junction

Foose-inspired WD-40/SEMA Cares Ford F-100 (Photo: Business Wire)

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SAN DIEGO--()--WD-40 Company and Chip Foose partnered again to build and auction a custom charity vehicle, and their efforts paid off – to the tune of $170,000 – to help protect and care for children in need.

The WD-40/SEMA Cares Foose ’53 Ford F-100 pickup truck was auctioned at the Barrett-Jackson Collector Car Auction on Friday, Jan. 18, in Scottsdale, Ariz. Chip Foose, the legendary hot rod designer and TV star who designed and built the custom pickup truck, was on hand to see the vehicle cross the auction block and receive the winning bid from Robert Wilson of Loveland, Colo. With updated drive train, suspension, wheels, tires and paint, the cream truck looks similar to the one used to deliver the first case of WD-40 Multi-Use Product back in the ’50s, when that company was called Rocket Chemical Company, but has a classic Foose style.

“It was a pleasure building a truck that commemorates one of the most iconic American products, one I’ve personally used in my shop more than any other tool,” said Foose. “I’m glad the truck went to an owner who really wanted it and am thrilled it’s going to help support those kids who really need it.”

This is the fourth consecutive year WD-40 Company has partnered with SEMA Cares, the charity arm of the Specialty Equipment Market Association, to build a custom vehicle for a good cause. The company’s custom Camaro, Mustang and Challenger raised money for the same two SEMA Cares charities – Childhelp® and Victory Junction – and all four vehicles, including the Ford F-100, have raised a combined total of more than $570,000 for those charities. Childhelp provides services to abused and neglected children, and Victory Junction provides life-changing camping experiences to special needs and chronically ill children.

“What a way to kick off our 60th anniversary as a company,” said Tim Lesmeister, vice president of marketing for WD-40 Company. “We’re so grateful Chip’s hard work, along with that of our build partners, was recognized and that we were able to help make a difference through the great work of Childhelp and Victory Junction.”

For more information about the vehicle build, visit WD40.com/Foose.

WD-40 Company, with headquarters in San Diego, is a global consumer products company dedicated to delivering unique, high-value and easy-to-use solutions for a wide variety of maintenance needs of "doer" and "on-the-job" users by leveraging and building the brand fortress of the company. The company markets multi-purpose maintenance products – under the WD-40®, 3-IN-ONE®, and BLUE WORKS® brand names. The company also markets homecare and cleaning brands: X-14® mildew stain remover and automatic toilet bowl cleaners, 2000 Flushes® automatic toilet bowl cleaners, Carpet Fresh® and No Vac® rug and room deodorizers, Spot Shot® aerosol and liquid carpet stain removers, 1001® household cleaners and rug and room deodorizers, and Lava® and Solvol® heavy-duty hand cleaners.

WD-40 Company markets its products in 187 countries worldwide and recorded sales of $343 million in fiscal year 2012.

Contacts

Nuffer, Smith, Tucker
Greg Kershaw, 619-296-0605, ext. 226
gk@nstpr.com

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Contacts

Nuffer, Smith, Tucker
Greg Kershaw, 619-296-0605, ext. 226
gk@nstpr.com