StrongMail to Offer Data-Driven Email Marketing Strategies in IBM Webinar

Interactive event to demonstrate how IBM Unica users can effectively leverage data from multiple sources to create more automated and innovative digital marketing programs

REDWOOD CITY, Calif.--(BUSINESS WIRE)--StrongMail, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced that it is participating in an IBM sponsored webinar titled "How Data and Automation Are Changing the Digital Marketing Landscape." Taking place on January 30, 2013, this free webinar will enable current and prospective users of IBM Unica to better understand how StrongMail can be used in conjunction with IBM Unica to create and automate highly relevant cross-channel marketing campaigns.

“How Data and Automation Are Changing the Digital Marketing Landscape”

StrongMail's digital marketing thought leader Kara Trivunovic will join experts from IBM, CLEARGOALS and Silverpop in an interactive discussion on how marketers can best leverage online and offline data to automate sophisticated, multichannel digital marketing programs. From A/B testing and retargeting strategies to integrating email marketing with social media and mobile channels, this webinar will provide actionable advice for driving better program results with data and automation.

Title: "How Data and Automation Are Changing the Digital Marketing Landscape"
Date: Wednesday, January 30, 2013
Time: 10:00am PT / 1:00pm ET
Free Registration: www.strongmail.com/ibm

Webinar Topics:

• Best practices in integrating social media and mobile marketing with email
• Strategies for using online and offline visitor data to increase the value of email programs
• Keys to combing email, advertising, and other marketing channels for optimal retargeting
• Leveraging data to drive automated programs across the customer lifecycle

Moderator

• Blair Reeves, Product Marketing Manager, IBM

Panelists

• Kara Trivunovic, Vice President of Marketing Services, StrongMail
• Benoît Stephenson, CEO & President, CLEARGOALS
• Richard Evans, Director of Product Marketing, Silverpop

About StrongMail Systems, Inc.

StrongMail provides enterprise marketers with an innovative cross-channel email marketing platform that combines the campaign execution expertise of a top-tier email service provider with the powerful data capabilities of traditional CRM solutions. With StrongMail, marketers get all the tools they need to drive more value from their email marketing programs – drag-and-drop lifecycle marketing, real-time optimization, dynamic reporting, and unparalleled data access – while IT departments get the benefit of a dedicated system that offers better security, reliability, performance and the flexibility to leverage on-premise or on-demand. StrongMail has a proven track record in helping leading brands with sophisticated data needs boost the performance of their marketing initiatives across email, mobile and social media.

Learn more at www.StrongMail.com, or follow us online at http://www.twitter.com/StrongMail or http://www.facebook.com/StrongMail.

To schedule a free demo, call [phone] or contact us via the following link: http://www.strongmail.com/company/contact-us/contact-us.