Localytics Expands Mobile Marketing and Analytics Leadership, Triples Revenue, Customers and Team

BOSTON--(BUSINESS WIRE)--Localytics, the leading provider of app marketing and analytics solutions, today announced results for 2012. The company achieved a stellar year of growth tripling its annual revenue. The fourth quarter 2012 marked the 12th consecutive quarter of record-setting revenue. In 2012, the company expanded its app marketing and analytics suite to provide analytics insight and drive marketing campaigns for more than 500 million unique smartphones and tablet devices across iOS, Android, Windows 8, Windows Phone, HTML5 and Blackberry.

“Apps have fundamentally shifted the experience for end-users and organizations need to stay relevant in this changing landscape with better insight into user behavior with more personalized and timely interaction”

Throughout the year, Localytics expanded its product portfolio with the launch of the Localytics app marketing platform, secured $5.5M in funding, relocated to its new expanded corporate headquarters and made key strategic hires.

“Apps have fundamentally shifted the experience for end-users and organizations need to stay relevant in this changing landscape with better insight into user behavior with more personalized and timely interaction,” said Raj Aggarwal, CEO of Localytics. “Localytics is at the forefront of this seismic shift and we are extremely proud that our success reflects our innovation and thought leadership in the mobile app space. We’ll build on our success in the future to continue to deliver a unique experience for both our customers as well as their end-users.”

Corporate Highlights
Localytics’ growth was fueled by its increased adoption of its solutions across multiple verticals, including media, entertainment, technology, retail and travel. In September 2012, the Company secured $5.5 million in Series B funding led by Boston, Mass.-based Polaris Venture Partners with all existing investors including New York Angels, Launchpad Venture Group, Hub Angels and Progress Ventures participating. The investment will accelerate Localytics product innovation in app marketing and analytics. Since the funding, Localytics has moved into its new corporate headquarters in downtown Boston and has continued to hire at a rapid pace, tripling its staff from the end of 2011 to supports its product and customer facing initiatives.

Key Hire
In December, Localytics added seasoned marketing executive Bernd Leger to its leadership team. Leger brings more than 15 years of leadership experience and an accomplished track record in rapidly scaling and positioning early-stage organizations for success. As VP of Marketing, Leger will be instrumental in increasing Localytics’ presence in the market and helping to further accelerate the company’s sales success and leadership position. Most recently, Leger was vice president of marketing at Rapid7, one of the fastest-growing IT security companies in the world. Leger built the marketing organization and implemented an inbound-freemium-driven strategy that helped propel the company to 900 % revenue growth during his tenure. Leger was also instrumental in Rapid7’s recognition as a market leader by Gartner and Forrester Research. Prior to Rapid7, Bernd held numerous marketing leadership roles at Veracode, Oblicore and Navisite.

Product Innovation
Support for App Analytics on Windows 8 Phones, Tablets & Desktops
In August, Localytics added support for Windows 8 apps to its app analytics service. Localytics was the first app analytics provider to provide a Windows 8 JavaScript library, allowing app publishers to gain detailed real-time and actionable insight into the behavior of the end-users on Windows 8 phones, tablets and desktops. Since the launch, more than 60 million licenses of Windows 8 have been sold.

Localytics App Marketing Platform
In September Localytics launched the app marketing platform, allowing customers to tightly integrate customer acquisition and nurture strategies with Localytics’ existing enterprise app analytics service as part of one closed-loop platform. The app marketing platform drives customer engagement and conversions by delivering rich, actionable messages to users within the app experience. By completely integrating app analytics and marketing, app publishers can deliver highly targeted messages to users in real-time based on their app usage. App analytics are then used to optimize and measure the performance of each message against the engagement, monetization and customer lifetime value goals set by the marketer.

Facebook Mobile Measurement Partnership
In November, Localytics announced that it has been named a Facebook Mobile Measurement Partner. Through this partnership Localytics customers can use Localytics for attribution and measurement of Facebook mobile app install ads, and their impact on customer acquisition, engagement and lifetime value. Facebook is the first mobile advertising platform supported by Localytics app marketing platform. As new app installs occur, Localytics analyzes and measures the ongoing contribution of customer acquisition campaigns to help app developers optimize their messaging and marketing strategies.

Industry Leadership
Localytics further cemented itself as a thought leader in the app industry in 2012 with multiple research projects. The company’s data focus and market share give press and industry analysts unique and valuable insights into the behaviors of app users. In March, Localytics contributed to the annual State of the News Media report by Pew Research Center’s Project for Excellence in Journalism. The report, which is the authoritative annual account of American journalism, cited Localytics data in its section on mobile and app-based media consumption. Additionally, Localytics research was cited and covered repeatedly in media outlets like The Wall Street Journal, CNN, NPR, TechCrunch, Mediapost, CNBC and the Boston Globe throughout the year.

About Localytics
Localytics is the leading provider of closed-loop app marketing and analytics solutions. The company helps organizations gain data-driven insights into their end user interactions and leverages this knowledge to create automated, personalized and behavioral-targeted actions within the app, maximizing revenue and driving customer loyalty. Localytics supports more than 500 million smart devices for customers like eBay, The Fox Group, Microsoft and The New York Times. Backed by Polaris Venture Partners and other leading investors, Localytics is headquartered in Boston, Mass. For more information visit http://www.localytics.com