Local Corporation Reaches Record Organic and Mobile Quarterly Search Traffic

IRVINE, Calif.--(BUSINESS WIRE)--Local Corporation (NASDAQ: LOCM), a leading online local media company, today announced record organic and mobile search traffic for the fourth quarter 2012.

“Organic and mobile traffic growth both continue to be key performance indicators for our business and these records represent large milestones for us”

The company reached organic traffic of 45 million monthly unique visitors (MUVs) during the fourth quarter, up 51 percent from 30 million MUVs during the year ago period.

Mobile traffic also continued to grow, representing 25 million MUVs during the fourth quarter 2012, up 220 percent from 8 million MUVs during the year ago period.

"Organic and mobile traffic growth both continue to be key performance indicators for our business and these records represent large milestones for us,” said Carlos Caponera, Local Corporation, senior director, consumer properties. "We are making significant progress in growing our ecosystem by driving increased traffic from both organic and mobile sources.”

All site traffic and usage statistics are from third-party service providers engaged by the company. Quarterly MUV traffic is equal to the aggregate of each month's MUV traffic numbers in that quarter. Traffic and the company’s monetization of that traffic combine to determine its revenues for any given period. The company’s traffic volume alone for a period should not be viewed as demonstrative of its financial results for such period.

About Local Corporation

Local Corporation (NASDAQ:LOCM) is a leading online local media company that connects brick-and-mortar businesses with over a million online and mobile consumers each day using a variety of innovative digital marketing products. To advertise, or for more information, visit: http://www.localcorporation.com.

Forward Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described in the filings we make with the U.S. Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company. Traffic and our monetization of that traffic combine to determine our revenues for any given period. Our traffic volume alone for a period should not be viewed as demonstrative of our financial results for such period.