NEW YORK--()--Peter Frishauf, Medscape founder and Crossix Chairman, will be inducted into the Medical Advertising Hall of Fame. Founded in 1996, the Medical Advertising Hall of Fame honors those who have made significant contributions to the medical advertising profession.
“Peter’s creativity, ingenuity and entrepreneurial spirit have made an indelible impact on the evolution of medical advertising”
Frishauf founded Medscape in 1995 and is currently Chairman of the Board of Directors of Crossix Solutions, Inc. He previously served as CEO of SCP Communications, Inc., the Manhattan-based medical information company he started in 1981. Frishauf is past president of the Healthcare Marketing & Communications Council, Inc. where members from the pharmaceutical, publishing, medical education and advertising industries worked to improve educational and promotional programs. He is a member of the medical advisory board of Everyday Health, Oakstone Medical Publishing and a member of the Medical Advisory Boards of Milestone Venture Partners, TrialX, and the Markle Foundation's Connecting for Health initiative. A frequent speaker and author of hundreds of articles, Peter holds an M.S. in Journalism from Columbia University (1972); and a B.A. from NYU (1970). Peter is listed as one of the 1,000 most creative people in the U.S. in Who's Really Who, the 2002 book written by Richard Saul Wurman, founder of the TED Conference.
“Peter’s creativity, ingenuity and entrepreneurial spirit have made an indelible impact on the evolution of medical advertising,” said Asaf Evenhaim, Crossix CEO and Founder. “He has been a trusted partner and friend for many years, and I’m thrilled that his many achievements will be celebrated by this well-deserved honor.”
This year’s inductees also include David Labson, founder of Health Industries Research, and Dorothy Philips, Ph.D., the first female CEO of a major medical advertising agency (Barnum Communications). The inductees will be honored during a black-tie dinner on February 5 in New York City.
As the only company founded and focused on a consumer-centric healthcare analytics approach, Crossix is the industry standard by which Top 10 Pharma companies plan, measure and optimize consumer marketing initiatives. Crossix offers the most complete cross-channel solution, helping marketers by correlating campaign exposure to increased sales. Crossix quickly analyzes data, offers forward-looking strategic guidance, and follows through with recommendations to optimize. Leveraging trends in “Big Data,” and by partnering with some of most respected names in the industry, Crossix helps marketers get marketing messages to the desired audience. Crossix patented methodology incorporates best-in-class privacy safeguards far exceeding HIPAA regulations. Founded in 2004, Crossix is headquartered in New York City. To learn more, visit www.crossix.com.