ORRVILLE, Ohio--(BUSINESS WIRE)--The J.M. Smucker Company, a leading marketer and manufacturer of quality food and beverage products under such popular brand names as Smucker's®, Folgers®, Dunkin' Donuts®, Jif®, and Pillsbury®, just to name a few, has been named the recipient of the sixth annual Crown Media Family Networks/Parents Television Council “Crown Award”, honoring companies that align with quality, family-friendly programming through responsible advertising. The award was presented to Tim Smucker, Chairman of the Board, The J.M. Smucker Company and Richard Smucker, CEO, The J.M. Smucker Company on behalf of the company, on Tuesday, January 15, 2012 at the company’s Orrville, Ohio headquarters. Bill Abbott, President and CEO of Crown Media Family Networks (CMFN), Ed Georger, Executive Vice President, Advertising Sales for CMFN and General Manager for Hallmark Movie Channel, and Tim Winter, President, Parents Television Council (PTC) were on hand to bestow the honor, which recognizes The J.M. Smucker Company’s ongoing support of and commitment to wholesome television programming that is appropriate for a broad family audience.
Crown Media Family Networks, a leader in family-friendly programming, and the PTC, the nation's most influential advocacy organization protecting children against inappropriate and excessive portrayals of sex, violence and profanity in television entertainment, partnered to create this award in 2007. The award is bestowed annually to an advertiser who exhibits extraordinary leadership, integrity and responsible corporate citizenship.
“As a brand that has been synonymous with family values for more than a century, The J.M. Smucker Company was the natural choice to receive this year’s Crown Award,” said Abbott. "On behalf of Crown Media Family Networks, I am so proud to present them with this award and to recognize their steadfast commitment to high standards and responsible family entertainment.”
“When it comes to aligning its corporate brand image with family-quality entertainment, no company in the world is better than Smucker,” said PTC President Tim Winter. “On behalf of our 1.3 million members across America, I offer my heartfelt gratitude to the J.M. Smucker Company and to each of its five thousand employees for their unwavering commitment to children and families.”
“As we fulfill Our Purpose of helping to bring families together to share memorable meals and moments, we believe that how we do things is as important as what we do. That is why we have adhered to our long-standing commitment to responsible marketing and advertising, with very stringent guidelines in place regarding advertising placement, program content, and target audience. We are humbled and honored to receive this recognition from the Crown Media Family Networks and the Parents Television Council for our responsible practices and commitment to wholesome family entertainment,” stated Richard Smucker, CEO The J.M. Smucker Company.
Previous recipients of the Crown Award include Kraft, General Mills, Walmart, Procter & Gamble, and Coca-Cola.
ABOUT CROWN MEDIA FAMILY NETWORKS
Crown Media Family Networks is the umbrella unit of Crown Media Holdings, Inc., which houses Hallmark Channel and Hallmark Movie Channel. The company operates and distributes both channels in high definition (HD) and standard definition (SD) with Hallmark Channel available to nearly 87 million subscribers in the U.S. and Hallmark Movie Channel in 48 million homes. Hallmark Channel is the nation’s leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television’s most beloved sitcoms and series, including The Golden Girls, Frasier, Little House on the Prairie, and The Waltons. Hallmark Channel is also home to a diverse range of lifestyle programming, including the newly-launched Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot and Marie, a one-hour talk show hosted by iconic entertainer, Marie Osmond. Hallmark Movie Channel, also available in HD and SD, is one of America’s fastest-growing cable networks and provides family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events. In addition, Crown Media Family Networks also includes the online offerings of HallmarkChannel.com and HallmarkMovieChannel.com.
For more information, please visit www.crownmediapress.com.
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About Parents Television Council
The Parents Television Council® (www.parentstv.org) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members and 56 chapters across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.