LONDON--(BUSINESS WIRE)--Adgistics Ltd, the leading innovator in brand-led digital asset management software solutions and services, has taken a further step in North America by expanding its operations into Chicago
Adgistics first announced its foray into the North American market in November 2011 with the opening of its first office in Toronto, Canada.
Expansion into the USA is a direct response to the increased interest and investment in brand management technology from global brands in the US market. Michael Parmenter, newly appointed VP – Business Development, is heading the new entity.
Joe Jarrett, CEO of Adgistics, comments, “Despite the global macro-economic environment, Adgistics has continued to experience year-on-year growth. 2012 was an outstanding year for us, and with a number of successful pitches in the US market, an operational office in country has become an essential commitment to our new clients. We will be providing the necessary support to satisfy our clients’ demands as well as leveraging our experience from the services we offer to clients in more than 100 other countries. Mike Parmenter has a wealth of experience and a great track record which makes him perfect to lead our growth in this market and to provide the level of services our clients trust us to deliver.”
Michael Parmenter says, “I am privileged to be joining a company whose maturity of business and brand solutions has extended from Europe to the shores of the US. Today’s economic environment and business marketplaces require a careful blending of local and global considerations and Adgistics allow the smart and collective management of these initiatives in the critical field of brand management.”
Founded in 1999, headquartered in London, Adgistics is the established innovator in brand asset management technology solutions. The Adgistics Brand Centre gives brand managers the ability to take direct control of their digital assets, ensuring brand consistency, greater efficiency in all brand communication processes and greater effectiveness in maintaining a successful brand. Adgistics produces user friendly, intuitive solutions that help maximise the return on the significant investment that creating brand assets represents. Adgistics’ Brand Centre comprises the following modules: Digital Asset Management, Knowledge Management, Activity Task Management, Collaborative Review and Approval, Centralised Production Ordering, Artwork Automation, Print Ordering, Advertising Showcase, Brand Academy, Community, Social and Delivery.