DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/4mccnz/digital_tv) has announced the addition of the "Digital TV Sub-Saharan Africa" report to their offering.
About 35.3% of TV homes (14.0 million) in Sub-Saharan Africa took digital signals by end-2012. The Digital TV Sub-Saharan Africa report forecasts that digital TV penetration will rocket to 95.5% by 2018 - with household numbers quadrupling to 49.0 million. Full digital transition will have been completed in Kenya, Tanzania, Uganda and Zambia by end-2015.
Two-thirds of the region's TV households still received analog terrestrial signals by end-2012, though this proportion will drop to 4.5% in 2018. Two-thirds of television homes will take DTT (pay and free-to-air combined) in 2018, up from only 11.7% at end-2012. Sub-Saharan Africa will have 33.8 million DTT homes by 2018 - 25.7 million FTA and 8.0 million pay - up from 4.6 million in total at end-2012.
The most prominent DTT players are China-based StarTimes (active in 10 countries with about 1.5 million Sub-Saharan Africa subs) and Multichoice's GOtv (operational in five countries).
Published in January 2013, this 136-page report is the most comprehensive to ever be published on the region. Totally updated and expanded, this edition is more than 30% larger than the last one.
This PDF and excel report comes in five parts:
- Executive summary and regional forecasts - including detailed profiles of the main pan-regional players.
- Regional forecasts summary from 2008 to 2018 by platform, by household penetration, by pay TV subscribers and by pay TV revenues.
- Top-line forecasts (population, population per household, households and TV households) for 42 countries.
- Country profiles for 34 territories.
- Detailed country forecasts for nine territories (Angola, Cote D'Ivoire, Ghana, Kenya, Nigeria, South Africa, Tanzania, Uganda and Zambia).
For more information visit http://www.researchandmarkets.com/research/4mccnz/digital_tv