Main Event EntertainmentTM Announces Two New Locations and Plans to Double Portfolio by 2015

Focus on Increased Presence in Forbes' Coolest City in the Country: Houston

DALLAS--()--Main Event Entertainment, a leading family entertainment company based in Dallas, announces plans to double its operations over the next three years. Transaction funding and structure will assist in accelerating Main Event's roll-out strategy. To strengthen the company's presence in the Lone Star State, Main Event opened a new prototype facility in San Antonio in April 2012, which has exceeded performance expectations.

"I believe our success is due in part to our leadership team's strategic and organic business model, solid center performance throughout Texas, broad appeal, and best value leisure options," said Charlie Keegan, CEO of Main Event Entertainment. "Main Event has experienced three consecutive years of improved sales and profits because we have invested in getting to know our core customer."

Main Event opened a third location in Katy in early December, and plans to roll out another center near Houston's metropolitan area in spring of 2013, thereby doubling the company's presence in the region. Main Event Stafford will be located in the popular Fountain on the Lake in-line shopping center located off U.S. Highway 59 and South Kirkwood Road. With the new Stafford location, Main Event will move away from its traditional anchor model and infuse design elements unlike any of the other facilities in their portfolio. The large-scale facility will have entertainment options for all ages, including laser tag built in between state-of-the-art bowling lanes, billiards, an indoor ropes course and more than 100 virtual and interactive games, as well as attractive dining options and full-service bars.

The plan also calls for an additional center to open in Pharr, situated in the Texas Valley.

"Our goal is to start the year as strong as we ended 2012," said Keegan. "Texas is just the start, we have our sights set on giving people of all ages across the U.S. Sunbelt an opportunity to have the one-of-a-kind Main Event experience."

The premier “Eat. Bowl. Play.” destination, Main Event provides entertainment options for all ages, featuring state-of-the-art bowling, billiards, laser tag, and more than 100 virtual and interactive games, as well as attractive dining options and full service bars. Select locations also offer an indoor ropes course, rock climbing and mini golf. Additionally, all Main Event facilities offer free Wi-Fi and have the capacity to host family gatherings, birthday parties for all ages, corporate and private events with VIP accommodations including upscale entertainment and dining options. With something for everyone, it is certain to become the go-to destination for family fun in America.

About Main Event Entertainment™

Main Event Entertainment is an expanding, Dallas-based company that was founded in 1998 and currently operates high-volume family entertainment centers throughout Texas. Main Event Entertainment, LP operates as a subsidiary within Ardent Leisure Group of Australia. Voted in the Dallas/Fort Worth Metroplex as “Best Place to Bowl,” as well as “Best Party Place” by the Austin Chronicle and “Best Indoor Play” by Austin Family Magazine, Main Event family entertainment centers house 50,000-75,000 square feet of superior recreational bowling, billiards, laser tag, a unique selection of interactive games, a tempting array of quality food and beverage, as well as complimentary Wi-Fi and flexible meeting and event space for corporate outings or group gatherings. For more information, visit http://www.mainevent.com/.

Contacts

Open Channels Group
Malizy Scruggs, 817-937-4972
Malizy@openchannelsgroup.com
or
Main Event Entertainment
Amy Johnson, 972-406-2627
AmyJ@maineventusa.net

Main Event Entertainment's CEO Charlie Keegan. (Photo: Business Wire)

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Release Summary

Main Event, a Dallas-based leading family entertainment company, announces plans to double its operations over the next three years. Increases presence in Texas and sets sights on U.S. Sunbelt.

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Contacts

Open Channels Group
Malizy Scruggs, 817-937-4972
Malizy@openchannelsgroup.com
or
Main Event Entertainment
Amy Johnson, 972-406-2627
AmyJ@maineventusa.net