CENTENNIAL, Colo.--(BUSINESS WIRE)--National CineMedia (NCM), a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, has renewed its affiliate agreements with leading regional theater circuits Georgia Theatre Company and Goodrich Quality Theaters.
Under the terms of these exclusive long-term renewals, a combined 61 movie theaters with 587 screens and approximately 16.1 million annual attendees will continue to be a part of the NCM Cinema Network and present NCM’s FirstLook pre-feature program, as well as NCM Fathom Events.
“These two, high-quality regional theater circuits have been an important part of our national advertising and event networks for several years,” said Kurt Hall, National CineMedia (NCM)'s chairman and chief executive officer. “We look forward to continuing this long and successful partnership as we bring their audiences exceptional entertainment through our FirstLook pre-show and special event programming from our NCM Fathom division.”
“We are excited about renewing our relationship with NCM so that we may continue to provide our patrons with the best pre-show material available,” said Bo Chambliss, president, Georgia Theatre Company. “We also look forward to showing the high-quality live events provided by NCM. The NCM mobile application, Movie Night Out with CinemaSync, is a very creative tool that will help drive people to the theater and keep them entertained while they are waiting for their movie to begin.”
“We are enthusiastic to continue both NCM’s on-screen advertising sales and audience focused FirstLook program for two compelling reasons,” says Bob Goodrich, president, Goodrich Quality Theaters. “NCM’s experienced sales personnel have repeatedly secured national advertisers we couldn’t even approach on our own. Additionally, the creativity evident in every FirstLook edition always holds Goodrich moviegoers’ interest.”
The NCM Cinema Network is the largest digital in-theater network in the United States, with exclusive, long-term cinema advertising agreements in place with founding member exhibitors AMC Entertainment Inc., Cinemark Holdings Inc. and Regal Entertainment Group, the three largest exhibitors in the country totaling approximately 1,150 theaters and 15,250 screens. In addition, NCM has network affiliate relationships with over 30 top regional theater circuits representing approximately 400 theaters and 4,250 screens. With the addition of these network affiliate renewals, NCM’s national cinema network totals approximately 1,550 theaters and approximately 19,500 screens.
About Georgia Theatre Company
Georgia Theatre Company, a third generation, family-owned business specializing in motion picture exhibition, has been a proud neighbor and partner to all of the communities our theaters serve. Currently, we are one of the 20 largest theatre circuits in the USA, operating 310 auditoriums at 31 locations in Georgia, Florida, South Carolina, and Virginia, and are recognized as a pioneer in the film industry, with our roots in the early days of film exhibition. Georgia Theatre Company prides itself on providing state of the art motion picture facilities to all of our patrons, featuring stadium seating and the best sound systems available. The company is headquartered on St. Simons Island, Ga. http://www.georgiatheatrecompany.com
About Goodrich Quality Theaters
Starting in 1930 with just a single screen in downtown Grand Rapids, MI, Goodrich Quality Theaters has innovated, changed and grown with the industry to include 30 theaters with 279 screens in cities throughout Michigan, Indiana, Illinois, and Missouri. From the cashier selling you a ticket to the president of the company, we are committed to state of the cinematic art surroundings, digital presentation and friendly moviegoer customer service. Our theaters feature comfortable seating with plans to reseat some 30,000 of our chairs with Telescopic Seating Systems’ recently designed “Savoy” high back rocker chair. http://www.gqti.com
About National CineMedia (NCM)
NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater advertising network covers 183 Designated Market Areas® (49 of the top 50) and includes over 19,300 screens (over 18,400 digital). During 2011, approximately 680 million patrons (on an annualized basis) attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. The NCM Fathom Events live digital broadcast network (“DBN”) is comprised of over 720 locations in 170 Designated Market Areas® (including all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 41 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com or www.FathomEvents.com.