Friar Tux Shop Hires Orange Label Art and Advertising as Advertising Agency of Record

NEWPORT BEACH, Calif.--(BUSINESS WIRE)--Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising and marketing agencies, is honored to be selected as the Advertising Agency of Record for Friar Tux Shop, an Anaheim-based and locally owned men’s formalwear business with 31 locations throughout Southern California.

“Interviewing brides allowed our team to fully embrace the current and authentic language of the modern bride, the primary decision maker for men’s wedding attire. With that knowledge, we are able to create powerful messaging and visually engaging design to create preference for the Friar Tux Shop brand”

According to Greg Goodwin, President of Friar Tux Shop, “In our process of interviewing several advertising agencies, we were impressed with Orange Label’s attention to detail. They were very interested in learning about our business from us, but also went through their 'View from the Field™' that helped them learn about our customers. It was only after learning about both the company and the customer that they began crafting plans to help us. We appreciated the thoroughness of their process, and were impressed with the plans they developed.”

Orange Label’s “View from the Field™” is a unique differentiator for the ad agency. “Interviewing brides allowed our team to fully embrace the current and authentic language of the modern bride, the primary decision maker for men’s wedding attire. With that knowledge, we are able to create powerful messaging and visually engaging design to create preference for the Friar Tux Shop brand,” commented Alyse Stranberg, Integrated Advertising Supervisor. The Orange Label team is looking forward to launching the marketing campaign in January 2013, the peak of the bridal show season.

In order to compete with the national players in the formalwear industry, Friar Tux Shop has taken a stand to maximize their marketing and advertising efforts in 2013 as well as increase their line of suits and tuxedos for purchase and rental. Headquartered in Anaheim, Friar Tux Shop was founded in 1974 and is family owned and operated. In addition to its 31 retail locations in Southern California, Friar Tux is a member of the Savvi Formalwear Network, allowing them to service formalwear customers throughout the United States and Canada.

Orange Label was contacted by Friar Tux Shop earlier in 2012 and was initially awarded project work including market research and an email campaign strategy targeted at the “wedding” segment of the formalwear market. As the relationship grew, it was apparent that the both parties felt comfortable taking the relationship to the next level with a full-service agreement. Orange Label’s assignment is to ignite the Friar Tux Shop brand such that they are the preferred choice for renting and buying men’s attire for weddings in Southern California. Orange Label is currently developing refreshed marketing collateral and a re-imagined website, as well as direct mail, social media and email campaign strategies. Future plans will include marketing campaigns for the “celebrations” segment of the formalwear market: prom, quinceanera and black-tie events.

ABOUT ORANGE LABEL ART + ADVERTISING Orange Label Art + Advertising is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Rochelle Reiter and Debbie Nagel. Key differentiators for the company include its ‘Orange Exploration™’ approach to fact-finding, powerful ‘View from the Field™’ research technique and ‘The Juice’, different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.orangelabeladvertising.com.