SocialVibe Launches New Industry-Leading Open RTB-Compliant Ad Server Powering Rich Media and Video Ads

LOS ANGELES--(BUSINESS WIRE)--SocialVibe, the pioneer in engagement and user-initiated video advertising, has launched its industry-leading Open RTB-compliant rich media and video ad server, company officials announced today.

“Adding RTB to our platform is one more way we are able to deliver both efficiency and effectiveness in one media buy.”

This technology will enable programmatic access to SocialVibe’s inventory. Additionally it unlocks SocialVibe’s TrueTargeting™ audience-targeting solution and makes it available to the company’s advertisers and demand partners.

Highlights of SocialVibe’s new RTB solution, which was built to Open RTB industry-accepted specifications, include:

Provides real-time access to SocialVibe’s inventory placements for approved third-party ad networks, Demand Side Platforms (DSPs) and Agency Trading Desks (ATDs)
Unlocks and leverages SocialVibe's industry-leading TrueTargeting™ audience-targeting solution
Enables publishers to better optimize the user-initiated video, rich media and engagement ads served through their high-impact inventory

SocialVibe’s RTB-enabled ad server for rich media and user-initiated video will meet growing demand from brand advertisers to buy audiences across high-impact inventory. SocialVibe partners can now buy rich media & video for these ad units in real time across a range of premium publisher properties.

SocialVibe’s RTB ad server will also give brand advertisers greater visibility into rich media ad buys and video buys in a brand-safe environment. All placements are 100% visible and transparent. Detailed audience reports will be available, allowing brands to use built-in optimization to maximize impact and engagement in real time throughout a campaign. When used in combination with SocialVibe’s Global Targeting Solution, RTB technology will give brand advertisers unprecedented opportunity to engage consumers across the web and mobile.

“I’m very proud to be able to announce the launch of our new Open RTB-compliant ad server,” said Josh Rangsikitpho, SocialVibe’s chief technology officer. “Real-time bidding was a revolutionary idea in the performance ad space, and we firmly believe it will have the same sort of impact for engagement advertising. Our team has developed an industry-leading solution that opens our publishers’ inventory to real-time bidding from demand-side players. This is a first in the engagement space and creates significant efficiencies for the market, publishers and brands.”

“SocialVibe’s new RTB-compliant ad server is a tremendous accompaniment for our platform and publisher partners and continues to demonstrate our leadership in rich media ad tech,” said Todd Tappin, SocialVibe’s chief executive officer. “Adding RTB to our platform is one more way we are able to deliver both efficiency and effectiveness in one media buy.”

SocialVibe combines the power of an extensive network of premium online and mobile partners, a large, 750x500 rich media ad unit and innovative new placements such as value exchange and interstitials to deliver proven results for brands and marketers. This combination is one of the most powerful in digital advertising, driving industry-leading results such as five to 10 times the engagement of display, 60 seconds time spent, 80 percent-plus completion rates and more than 15 percent lift in key brand metrics such as consideration and purchase intent.

About SocialVibe

SocialVibe is a next-gen digital ad-tech company that powers engagement advertising for some of the world’s top brands. In today’s online landscape where consumer attention is hard to capture, SocialVibe’s interactive ads deliver better results through deeper engagement by delivering an improved consumer experience and more powerful brand interaction. As a pioneer and recognized leader in engagement marketing, SocialVibe enables advertisers to reach consumers where they are most passionately engaged across the web and mobile, including social, social gaming, content, music, video, Wi-Fi, travel and sports. SocialVibe is based in Los Angeles, Calif., with offices in New York, Chicago, Atlanta, San Francisco and Detroit. For more information, visit socialvibe.com or engage with us on twitter.com/socialvibe.