YP Appoints IT Veteran Tyler Best to Newly Created CIO Role

TUCKER, Ga.--(BUSINESS WIRE)--YP, North America’s largest local search, media and advertising company, announced today that information technology veteran Tyler Best has joined the company in a newly created enterprise Chief Information Officer (CIO) position. Best will help support the company’s continued growth in the dynamic local media marketplace, by leading overall design, development and implementation of its IT infrastructure. Formed in May 2012 as an independent company, YP brings together AT&T Interactive, a nearly $1 billion digital business, with AT&T Advertising Solutions, a multi-billion dollar business with a cross-country sales presence of thousands of media consultants. The company was recently named among the top 50 digital media companies in the world by Paidcontent.org.

“As we accelerate our effort in helping local businesses and communities grow, it is critical that we, as a new company, build a solid technology foundation to support our team and everything they do.”

Best’s success in optimizing technology to achieve IT and strategic business priorities at large, well-known corporations has been recognized by industry experts and awards. He joins the YP leadership team with over 25 years of IT experience across a diverse group of advertising, financial, manufacturing and service enterprises, most recently in the role of CTO at Ally Financial, one of the world's largest automotive financial services companies. Previously, he was CIO at Vanguard Car Rental, the parent company of Alamo/National, where he was instrumental in the turnaround of their business.

“I am pleased to welcome an extremely talented and experienced technology leader to YP, as we continue to establish YP as a standalone company and leader in our industry. Tyler’s leadership is important to ensure we have the infrastructure to support YP’s rapidly growing digital and mobile advertising business that relies on technology as a key enabler of the company,” said YP CEO David Krantz. “As we accelerate our effort in helping local businesses and communities grow, it is critical that we, as a new company, build a solid technology foundation to support our team and everything they do.”

“Joining YP was a natural career progression for me given the company’s trajectory for growth. This is an opportunity to join a group of outstanding senior leaders and dedicated team members, and help build the foundation that will support YP in its next phase of growth,” said Best. “Today, YP reaches millions of people in communities across the country, as an employer, media consultant and go-to local search brand. My team’s goal is to be the IT backbone for building better, more valuable interactions and relationships.”

Best and his team will build and manage the IT infrastructure that supports YP’s position at the intersection of 600,000+ local business advertisers, a powerful advertising solution and network, and the 50+ million consumers who rely on YP to make decisions about where to do business each month. The YP℠ Local Ad Network generates over $200 billion in annual local commerce with its reach across 300+ online and mobile publishers while the YP℠ Local Mobile Display Network of 150+ mobile app publishers reaches over 150 million unique users with about 1 billion impressions monthly.

To learn more about YP and joining the team, please visit: http://corporate.yp.com.

About YP

YP is North America's largest local search, media and advertising company. Its mission is to help small businesses and communities grow. Millions of searches occur daily using YP products to find, compare and select local merchants. The company's flagship consumer brands include the YP.com℠, a top 40 U.S. Web domain, the highly rated YP℠ app and the YP Real Yellow Pages℠ directory, the largest Yellow Pages directory in the world by revenue.

The company's wide range of print and digital advertising products is designed to address the evolving local search needs of consumers and help advertisers grow their business. The YP℠ Local Ad Network provides advertisers with an opportunity to reach more than 180 million monthly users across more than 300 affiliated online and mobile publishers. Through customized campaigns designed by expert advisors, YP provides local businesses with one of the most cost effective sources for consumer leads.

YP products and service are backed by thousands of media consultants and customer service professionals in local markets across the US with relationships spanning over 600,000 businesses. An affiliate of Cerberus Capital Management, L.P., one of the world's leading private investment firms, recently acquired a controlling interest in YP from AT&T.

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