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Le Huffington Post Québec Launches Social Marketing Campaign across Montreal

MONTREAL--()--Le Huffington Post Québec, the French language edition of The Huffington Post Canada, announced today the launch of a marketing and social media campaign titled “Je me souviens”. Created by Twist Image, the campaign leverages the engaging social platform of The Huffington Post to drive new conversations and debate on issues that have shaped Quebec and its rich history. The “Je me souviens” campaign takes key issues in Quebec’s past and recent history and asks Quebeckers to share their opinions by tweeting headlines to be posted on outdoor boards and digital screens located across the city of Montreal. The campaign will feature six key moments in Quebec’s history;

  • The trade of Patrick Roy in 1995 – #ÉchangeRoy
  • The Referendum of 1995 – #Référendum95
  • The passing of the French language law, Bill 101 – #Loi101
  • The recent student strikes – #Manifsétudiantes
  • The recent PQ election win – #Élection2012
  • The current construction corruption scandal – #Corruption

“Since our launch this past February, we have been a growing destination in Québec for conversations and debate on the issues of our time. We are thrilled now to take our unique blend of journalism and social engagement to a broader audience and ask current and future readers to participate in our coverage and see how it might have shaped past issues and will impact current ones,” says Patrick White, managing editor, Le Huffington Post Québec.

The campaign was live as of December 10th and will be live until December 30th. It features Astral digital outdoor boards in central Montreal on highway 15 (north of boulevard Henri-Bourassa West), in east Montreal (on highway 40 between Pie IX and Viau stations), in west Montreal (on highway 13 south of boulevard Gouin); and on NewAd digital screens in restaurants and bars across Montreal. Tweets from consumers will be updated on these screens regularly.

In addition, on December 17th, an interactive digital board, provided by Monster Media, an international, full-service media company specializing in digital-out-of-home (DOOH) advertising, will be live for two (2) weeks in Complexe Les Ailes, off of rue Sainte Catherine in central Montreal, where shoppers will be able to post their tweets immediately on the screen. Media agency PHD booked media for the “Je me souviens” campaign. Le Huffington Post Québec will also post all tweets and other stories surrounding the featured events on a dedicated “Je me souviens” page at http://quebec.huffingtonpost.ca/news/je-me-souviens/.

Le Huffington Post Québec has seen incredible growth since launch in February 2012 with 201% growth in unique visitors*. This highly unduplicated audience is engaged, spending close to 15 minutes on the site per visitor and loyal, close to 5 times per month. With 19,642 Twitter followers and 20,106 Facebook likes this campaign speaks directly to the active audience attracted to the popular news site.

Le Huffington Post Québec was the first regional edition of The Huffington Post Canada, and was launched in February 2012. AOL has since also launched regional editions, The Huffington Post British Columbia and The Huffington Post Alberta. The Huffington Post reaches over 4.2 million Canadians monthly and is Canada’s largest national news site when compared to The Globe and Mail, Toronto Star and National Post**.

*Source: comScore, Inc., Total Canada, Home and Work, Oct 2012 vs. Feb 2012. ** [E] Huffington Post Global, Oct 2012

About AOL and The Huffington Post

The Huffington Post is a part of AOL Inc. (NYSE: AOL) - AOL is a global media company with the missions to inform, entertain and connect with consumers, advertisers and publishers worldwide. The AOL brand encompasses a robust family of brands, products and digital advertising solutions focusing their efforts on creating original digital content across their suite of properties. We help brands connect with consumers online through innovative ad formats, custom digital advertising solutions, and premium content brands.

About Twist Image

Twist Image is a national digital marketing agency that has been named one of Marketing Magazine’s Top 10 Agencies two years in a row. For over a decade, the team of over 100 original thinkers has been dedicated to building strategies, creating platforms and launching campaigns for national and international brands. Beyond the award-winning client work, their blog and podcast –Six Pixels of Separation – is a trusted authority on what’s new, emerging and meaningful in marketing and media.

Contacts

For AOL Media Inquiries:
Kira LeBlanc, 647-291-1598
kira.leblanc@teamaol.com

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Contacts

For AOL Media Inquiries:
Kira LeBlanc, 647-291-1598
kira.leblanc@teamaol.com