WMS Enters into B2B Online Gaming Agreement with British Columbia Lottery Corporation (BCLC)

WAUKEGAN, Ill. & VANCOUVER, British Columbia--(BUSINESS WIRE)--WMS Gaming Inc., a wholly owned subsidiary of WMS Industries Inc. (NYSE:WMS), today announced that the Company has entered into a multi-year online content licensing agreement with the British Columbia Lottery Corporation (“BCLC”). Under the terms of the agreement, BCLC will have access to WMS’ online library of authentic slot games on their gambling website, PlayNow.com.

BCLC’s PlayNow.com players will have the chance to play many of WMS’ hugely popular slot games, such as THE WIZARD OF OZ™, Zeus™, Reel ‘Em In® and Jackpot Party® games. The games will be accessible for play through WMS’ remote game server integration capability, obtained when Williams Interactive purchased Jadestone Group in May 2012.

PlayNow.com has offered online gaming to players in British Columbia since 2004, and in 2010 became the first regulated Canadian jurisdiction to offer online casino games. In addition to an online casino PlayNow.com offers players access to Canada’s biggest lottery games LottoMax and Lotto 6/49 as well as multi-player bingo, player-to-player poker and a new Sportsbook platform that launched this past summer.

Orrin J. Edidin, President of WMS Industries and President and CEO of Williams Interactive, said, “Players at BCLC’s casinos have loved WMS’ great gaming content for many years and we are delighted to expand our relationship to bring this same level of excitement and entertainment to BCLC’s online players. The key to building player loyalty on the casino floor or online at home is to consistently offer great gaming entertainment experiences; and our proven content is an ideal solution to extend our customers’ gaming entertainment beyond the casino’s four walls. The continued expansion of our interactive relationships and activities is a great endorsement of our content and approach to services and solutions and terrific news for the rapidly growing universe of online players.”

Rhonda Garvey, BCLC Vice President, eGaming said, “BCLC has worked with WMS for more than 14 years. During this time, many WMS slot games have become player favorites in our land-based casinos. As another first in North America for PlayNow.com, we are delighted to now offer our online players the opportunity to play the virtual version of WMS’ popular slot games.”

About WMS

WMS serves the gaming industry worldwide by designing, manufacturing and marketing games, video and mechanical reel-spinning gaming machines, video lottery terminals and in gaming operations, which places leased participation gaming machines in legal gaming venues. The Company also develops and markets digital content, products, services and end-to-end solutions that address global online wagering and interactive social, casual and mobile gaming opportunities. WMS is proactively addressing the next stage of casino gaming floor evolution with its WAGE-NET^® networked gaming solution, a suite of systems technologies and applications designed to increase customers’ revenue generating capabilities and operational efficiency. More information on WMS can be found at www.wms.com or visit the Company on Facebook®, Twitter® or YouTube®.

About BCLC

BCLC has been offering socially responsible gambling entertainment for nearly 30 years. As a Crown corporation, BCLC is accountable to the Province and citizens of British Columbia. In 2011, more than $1 billion was generated by BCLC gambling activities that went back into health care, education and community groups across British Columbia.

This press release contains forward-looking statements concerning our future business performance, strategy, outlook, plans, products and liquidity. Forward-looking statements may be typically identified by such words as “may,” “will,” “should,” “expect,” “anticipate,” “plan,” “likely,” “believe,” “estimate,” “project,” and “intend,” among others. These forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from the expectations expressed in the forward-looking statements. Although we believe that the expectations reflected in our forward-looking statements are reasonable, any or all of our forward-looking statements may prove to be incorrect. Consequently, no forward-looking statements may be guaranteed. We undertake no obligation to update such forward looking statements, all of which are made only as of this date, December 12, 2012. Factors that could cause our actual results to differ from expectations include (1) delay or refusal by regulators to approve our new gaming platforms, cabinet designs, game themes and related hardware and software; (2) changes in regulations or regulatory interpretations that may adversely affect existing product placements or future placements; (3) an inability to introduce in a timely manner new games and gaming machines that achieve and maintain market acceptance; (4) a decrease in the desire of casino customers to upgrade gaming machines or allot floor space to leased or participation games, resulting in reduced demand for our products; (5) a reduction in capital spending or interruption in payments by casino customers associated with business weakness or economic uncertainty that adversely affects our customers' ability to make purchases or pay; (6) a greater-than-expected demand for operating leases by customers over outright product sales or sales financing leases that shift revenue recognition from a single period to the term of such operating leases; (7) future costs to restructure our business and other charges that may be higher than currently estimated, including additional charges related to actions at a later time not presently contemplated; (8) ability to realize in full, or part, the anticipated savings and expense reductions from restructuring and lower staffing; (9) adverse affects on product development, innovation and the ability to retain and attract key personnel following the restructuring and reorganization actions taken in fiscal 2011 and 2012; (10) a reduction in play levels of our participation games by casino patrons, whether due to economic conditions or increased placements of competitive product; (11) inability of suppliers of key components to timely meet our pricing or promotional competitive activity that adversely affects our average selling price or product revenues; (13) a failure to obtain and maintain our gaming licenses and regulatory approvals; (14) failure of customers or players to adapt to the new technologies that we introduce in new product concepts; (15) a software anomaly or fraudulent manipulation of our gaming machines and software; (16) a failure to obtain the right to use or an inability to adapt to rapid development of new technologies; (17) an infringement claim seeking to restrict our use of material technologies; (18) risks of doing business in international markets, including political and economic instability, terrorist activity, changes in importation and repatriation regulations such as currently experienced in Argentina, and foreign currency fluctuations; and (19) the unfavorable outcome of any legal proceedings in which we may be requirements to fulfill customer orders; (12) increased involved from time to time. These factors and other factors that could cause actual results to differ from expectations are more fully described under “Item 1. Business”, “Item 1A. Risk Factors” and “Legal Proceedings” in our Annual Report on Form 10-K for the year ended June 30, 2012, and our more recent reports filed with the U.S. Securities and Exchange Commission.