Event Merchandise Group Launches in US Market

BENTONVILLE, Ark.--(BUSINESS WIRE)--Event Merchandise Group (EMG) announces the launch of its US operations. EMG, a global premiere event retailer with proven experience, is renowned for delivering the highest quality, commercially successful merchandising programs for both the major event and corporate markets.

“The WYDGET was a great talking point amongst pilgrims, significantly helping break down cultural barriers, creating a special bond amongst attendees. The WYDGET was also the catalyst for an extremely strong commercial outcome for the licensing program providing funds to support the success of the event”

The EMG Model maximizes profitability and product sell-through at the event and on-line. “This allows the rights holders to utilize all of our talents, contacts and experience guaranteeing project success,” says Scott Pitts Head of US Operations for EMG.

“Perhaps our greatest asset is our ability to create the MHP (the Must Have Product/Promotion) adding significant value to the event and the attendees’ experiences. It is our goal to create for our new US partners and their fans successful and profitable experiences with their own MHP,” adds Pitts.

“Our talented and experienced local team working seamlessly with EMG China’s Shaoxing-based manufacturing and sourcing headquarters, strategically positions EMG to deliver its goods and services in a unique manner. The “EMG Model” maximizes performance, profit margins and protects cash flow for our clients,” says John Cooper, Global President.

One of EMG’s successes was their execution as the event retailer for 2008 World Youth Day - the Pope Benedict XVI visit to Sydney Australia - one of the world’s largest events. “The EMG Model works,” said Peter Larum – Manager of Sponsorship & Marketing for the event.

WYD08 was a unique event with one challenge being to create product that would engage with 400,000 plus Pilgrims from all corners of the globe. EMG created such a product called the WYDGET - a collectible bracelet program designed and manufactured by EMG exclusively for WYD08 . “The WYDGET was a great talking point amongst pilgrims, significantly helping break down cultural barriers, creating a special bond amongst attendees. The WYDGET was also the catalyst for an extremely strong commercial outcome for the licensing program providing funds to support the success of the event,” added Larum.

The week-long event also tested EMGs operational capabilities to their limit – and they delivered almost effortlessly. From multiple sites right across the city to the weekend mass where Sydney’s Randwick Race Course was transformed into Australia’s fourth largest city – EMG worked alongside the WYD08 teams to provide round-the-clock merchandising and fan amenity from over a dozen outlets.

For more about EMG, visit www.eventmerchandisegroup.com.