NEW YORK--(BUSINESS WIRE)--The TV of Tomorrow Show (TVOT NYC) — Watchwith® the leader in related content syndication today announced a major upgrade to its Sync-to-Broadcast content creation product, Showrunner™. Powerful new Showrunner features include support for live television production and distribution, automated creation of Sync-to-Broadcast related content powered by RAMP’s MediaCloud platform, and the ability for TV programmers to quickly and easily define new DoubleClick for Publishers (DFP) inventory within a Sync-to-Broadcast consumer experience on the web, phone, tablet, or connected TV.
A key component of the Watchwith Platform™, Showrunner is the production tool used by NBC, USA Network, Syfy and other networks to add polls, trivia games, photo galleries, and social check-ins to their web, mobile, tablet, and connected TV products. Until today, television producers have used Showrunner to create original Sync-to-Broadcast content for pre-recorded television programming. Now, producers of live news, sports and reality competition television programming can create valuable, engaging, Sync-to-Broadcast related content on the fly, experiment with new forms of audience engagement on mobile, web and tablets, and enhance live television events with Sync-to-Broadcast content that must be experienced live.
"Showrunner is a great tool that adds value to the zeebox consumer experience,” said Anthony Rose, co-founder and CTO of zeebox. “We are pleased Watchwith has added ‘Live’ and we hope more networks will produce great experiences for zeebox users.”
Showrunner also now supports the automatic creation of Sync-to-Broadcast related content through an integration with RAMP’s MediaCloud platform. “Showrunner and MediaCloud are a powerful combination for programmers,” said RAMP CEO, Tom Wilde. “Showrunner’s editorial and creative focus is the perfect complement to the scale and efficiency made possible by MediaCloud.”
Showrunner integration with DFP means that TV producers can now quickly and easily add dynamic DART events to specific moments in a Sync-to-Broadcast consumer experience. Watchwith DART events then expose dynamic advertising within companion experiences, creating new inventory for TV networks within web, phone, and tablet applications.
“Our customers are rapidly discovering new ways to engage their viewers,” said Zane Vella, Watchwith CEO, “and Showrunner is proving to be a powerful tool for both creative expression and unlocking new revenue from live and pre-recorded TV.”
Demonstration at TVOT NYC 2012
A demonstration of Showrunner can be viewed at the Watchwith booth at TVOT NYC 2012 on Monday, December 10th. The Syfy Digital Presents: Syfy Sync workshop at TVOT NYC will also showcase how Syfy producers use Showrunner in their Sync-to-Broadcast content creation workflow. For more information or to schedule a demo and briefing at the TVOT NYC show, please contact more[at]Watchwith[dot]com.
Watchwith, the leader in related content syndication, unlocks value across the entertainment industry by transforming how people experience film and television. Watchwith gives content owners and app developers a way to realize new value by creating an engaging layer of time-based related content events, one-click commerce, and contextual advertising around film, television programming and commercials. Watchwith also provides business rules-based syndication of the related content experience to smartphones, tablets, connected TVs, game consoles, OTT set-top boxes and managed network set-top boxes. Powered by the Related Content Database™, Watchwith enables content owners to create new licensable related content properties that will generate profits across media far into the future. Motorola Mobility, Inc., and Sony Network Entertainment are strategic investors in the company. Watchwith is headquartered in San Francisco, California. For more information visit watchwith.com
NOTE: Watchwith is a registered trademark of Related Content Database, Inc. Watchwith Platform, Watchwith Showrunner, and Related Content Database are registered trademarks of Related Content Database, Inc. All other company and product names are registered trademarks of their respective owners.