WARREN, Mich.--(BUSINESS WIRE)--Warrior has continued to shake up the football world by announcing the signing of world class Everton and Belgian midfielder, Marouane Fellaini.
The long-term partnership will see Fellaini wear boots from Warrior’s first ever football boot collection, Skreamer. He debuted the boots by scoring against Manchester City last weekend.
Currently one of the Premier League’s most prominent players, the 25-year-old powerhouse has carved an impressive on-pitch career since moving from Belgian side Standard Liège to Everton FC in 2008. With Everton FC currently flying high in the Premiership, Fellaini is helping to spearhead the Club’s re-emergence as a Champions League contender.
Fellaini said the decision to partner with Warrior was an easy one.
“I chose Warrior because my approach to the game and desire to win is the same as theirs,” said Fellaini. “It’s a brand that does things differently to the others and I really like that. We are a great fit and I’m excited about the chance to influence a new generation of young footballers alongside Warrior.”
Ben Haworth, global sports marketing manager for Warrior Football, described the partnership with Fellaini as a landmark in football history.
“For Warrior to sign one of the most exciting and talked about players in world football is an incredible coup,” he said. “Fellaini possesses everything we look for in a Warrior player; he’s got flare, he has incredible power, he takes risks, he changes the game – there are only a handful of players left in the sport that can truly do that. We’re proud to add Marouane to our artillery.”
Haworth said there is more to come from Warrior, with further announcements to be made over the coming weeks.
To learn more about Skreamer, visit www.warriorfootball.com.
Headquartered in Warren, Michigan, Warrior is recognised as one of the sports industry’s leading manufacturers of innovative, high performance, cutting-edge equipment, footwear and apparel for football, lacrosse and hockey athletes of all ages and abilities. Founded in 1992 by former champion lacrosse player David Morrow, the Warrior brand has been changing the face of sport since its inception, creating performance technology that redefines how the game is played on the pitch and, most importantly, how the game is viewed off it. Warrior was acquired by privately-held New Balance Athletic Shoe, Inc. in February 2004. The 2007 acquisition of Boston based Brine Sporting Goods further established Warrior as the dominant force in the lacrosse world.
A central hub for Warrior Football has been set up in the North West of England, made up of a hand-picked team of football industry product and marketing experts.