IKEA US Says Thank You to Its 13,100 Co-Workers with a Holiday Gift That Gives Twice

IKEA Gives a TOMS Gift Card to US Co-Workers Which Enables 13,100 Children in Developing Countries to Receive New Shoes or Eye Glasses

CONSHOHOCKEN, Pa.--()--Today, IKEA co-workers across the US will receive a surprise double gift! They will not only receive the pleasure of shopping at TOMS Shoes with their new gift card, but their purchases will also enable children around the world to receive a new pair of shoes or eye glasses through TOMS One for One program. It’s a holiday gift with a double give back!

IKEA and TOMS are like minded in their commitment to helping children in developing countries and in the US. The IKEA Foundation supports long and short term projects that give children a better start in life. Almost 100 million children have benefitted from current IKEA Foundation programs. One of these noteworthy IKEA initiatives is the current holiday Soft Toys for Education campaign which supports both UNICEF and Save the Children education programs around the world. In the US, IKEA supports Save the Children’s early education program, Early Steps to School Success.

“This is a good year for IKEA, and it’s a great pleasure to give our US co-workers a gift that they’ll appreciate, as well as one that positively impacts the lives of many children,” commented Mike Ward, IKEA US President.

TOMS was founded in 2006, when American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One™. Last year, TOMS evolved from a shoe company into the One for One company, and is now addressing an entirely new need in addition to shoes through eyewear – helping give sight to people in need around the world. “We are deeply grateful to our IKEA co-workers for their hard work and commitment.”

About IKEA:

IKEA, the world’s leading home furnishings company, was founded in 1943 in Sweden. Since then, IKEA, the Life Improvement Store has offered home furnishings and accessories of great design and quality with functional living solutions at everyday low prices. Currently there are more than 298 IKEA Group stores in 26 countries, including 50 in North America (11 in Canada; 38 in the US; 1 in the Dominican Republic). IKEA has six distribution centers in North America. The IKEA Group employs 131,000 coworkers and had 655 million visitors in FY 11. IKEA incorporates environmentally friendly efforts into day-to-day business and continuously supports initiatives that benefit causes such as children and the environment including UNICEF, Save the Children and American Forests. To visit the IKEA Web site, please go to www.IKEA-usa.com and also learn more about IKEA environmental and social responsibility actions and programs. Also visit www.Facebook.com/IKEAUSA.

Contacts

IKEA
US CONTACT:
Mona Astra Liss, Corporate PR Director
610-834-0180, ext. 5852
Mona.Liss@IKEA.com
or
For further information, Email: IKEA.pr@IKEA.com

Release Summary

Today, IKEA gives a TOMS gift card to US co-workers which enables 13,100 children in developing countries to receive new shoes or eye glasses.

Contacts

IKEA
US CONTACT:
Mona Astra Liss, Corporate PR Director
610-834-0180, ext. 5852
Mona.Liss@IKEA.com
or
For further information, Email: IKEA.pr@IKEA.com