NEW YORK--(BUSINESS WIRE)--To help bloggers and other content providers better monetize their content, Cemmerce will be providing free monetization consulting sessions at this year’s NMX Conference on January 6-8 in Las Vegas, NV. During the session Cemmerce will analyze and provide specific recommendations on how the attendee’s web site be made over to increase revenue. Registration for a consulting session with Cemmerce (Booth #507) at NMX on January 6, 7 and 8th is available at Cemmerce Appointment Scheduling. All attendees that meet with the executive team will also be entered to win a reimbursement of conference expenses (event pass and accommodation).
Traditional ad revenue is plummeting leaving many content publishers struggling to find adequate models for monetization. While content creators are experimenting with a variety of solutions — everything from pay-walls to social advertising — most find affiliate marketing to be one of the most lucrative solutions. Industry data backs up this assumption; Forrester Research reports more than $2.5B in affiliate payments in 2011 and nearly $4.5B annually by 2016. In-text affiliate linking has been implemented by some publishers/bloggers, but to date this approach has been either very labor-intensive or imprecise in product identification. The monetization model needs to change and Cemmerce will demonstrate how bloggers can easily capitalize on the growing affiliate marketplace.
The Cemmerce platform, free to content creators, sets a new standard for simplicity in monetizing content. By adding only a few lines of code to a website or installing a simple plug-in, Cemmerce automatically and accurately converts product references in web content into live commerce links with real-time price-comparison data. The links generate new revenue streams from both older and current online content. Cemmerce’s proprietary algorithm enables highly accurate mapping to products within the content, only identifying exact products matches that can be purchased. In few steps publishers/bloggers can start to monetize content, both past and present, at no risk to any current systems.
“With Cemmerce, content creators provide readers with relevant editorial product information while we automatically add in the latest, most relevant purchasing data,” said Dror Liwer, co-founder of Cemmerce. “Automatically linking timely cost-comparisons and purchasing links helps readers make informed purchase decisions in the context of the reviews. Everybody wins. Consumer engagement remains strong while revenue opportunities are maximized for the retailer and the content creator.”
Press interested in discussing the future of content monetization can also schedule a meeting with Cemmerce Co-Founder Dror Liwer by contacting Laura Ackerman, lackerman@rainierco.com or 508-475-0025 x115.
About Cemmerce
Cemmerce monetization tools offer the highest accuracy and relevant sales information available to content creators today. The free solution monetizes past, current and future content with no more than a few lines of added code and readers are able to easily purchase the products as they are reading about them. Cemmerce executive management brings a wealth of retail knowledge that speaks directly to the online sales process and consumer buying patterns, working with some of the world’s largest brands and retailers in customer engagement. Founded in 2012 and venture backed by Navitrio, an Elron Company, Cemmerce is headquartered in Tel Aviv, Israel, with U.S. headquarters in New York City. For more information about the company visit: www.cemmerce.com.