Aedes Real Estate, Hyatt and Marcel Wanders Sponsor the Stedelijk Museum with a Joint Donation

The Stedelijk Museum names Andaz Amsterdam Prinsengracht its preferred hotel

AMSTERDAM--()--Aedes Real Estate, Hyatt and Marcel Wanders announced today a donation to the Stedelijk Museum Amsterdam. The major financial gift by Aedes, Marcel Wanders, and a Hyatt affiliate is made on the occasion of the official opening of Andaz Amsterdam Prinsengracht, the first Hyatt hotel in the Netherlands. The donation will be celebrated at a lunch hosted by Amsterdam Mayor Eberhard van der Laan and Alderman Carolien Gehrels at the Mayor’s residence on Friday, November 30, 2012.

The new supporters of the Stedelijk Museum aim to connect local residents as well as international visitors to the arts and culture in Amsterdam. For example, Andaz Amsterdam Prinsengracht showcases a permanent video art collection of 40 unique pieces from various emerging and established local and international video artists throughout the hotel.

Initiators Paul Geertman of Aedes Real Estate and Marcel Wanders envision the high-end lifestyle hotel as a new hotspot for guests, visitors and the creative community. “Mixed use of spaces has always been a major theme in my work. It creates dynamic places that attract a variety of people. Developing the Andaz enabled us to create a new place to share art with a broader audience. To me it was a logical step to intensify the bonds we had already built with the Stedelijk Museum and the City of Amsterdam in our shared passion for contemporary art and local culture,” said Paul Geertman.

The cooperation between Andaz Amsterdam Prinsengracht and the Stedelijk Museum is further evident in the new “Hyatt Room,” located on the 2nd floor of the Stedelijk Museum. The “Hyatt Room” currently houses a selection of contemporary art works, including, ‘Femme nue devant le jardin’ by Pablo Picasso, ‘Fingermalerei – Akt’ by Georg Baselitz, ‘Velazquez’ by Franz West, and Philip Guston’s ‘Painting, Smoking, Eating’ and ‘The Door.’

“At its core, Andaz is focused on tapping into the cultural interests of its guests and finding out about their passions and aspirations. The brand’s collaborative programs around the world, including our support of the Stedelijk Museum Amsterdam, bring creative expression and emerging local talent together to create a point of cultural connection between our Andaz guests and neighbors. These efforts build on our commitment to fostering thriving communities in each of the places Hyatt hotels are located,” said Mark Hoplamazian, President and Chief Executive Officer, Hyatt Hotels Corporation.

“The Stedelijk Museum Amsterdam is honored to receive such a generous gift. We will be relying on the business community more and more in the future so we hope many will follow this generous example. We have a longstanding relationship with Marcel Wanders, whose work is significantly represented in the museum’s collections and we greatly look forward to mounting a major exhibition of his work in 2014,” said Ann Goldstein, Artistic Director of the Stedelijk Museum.

About Aedes Real Estate

Aedes Real Estate operates across the Netherlands as an independent property developer. We have developed residential accommodation, hotels, office/business premises and specialize in redeveloping complex urban locations. We subsequently tend to keep the projects in our portfolio as investments. Aedes Real Estate contributes to the development and redevelopment of urban areas by investing and focusing on the highest possible quality projects. In our work we deploy all our creativity and professional knowledge of the market, yet always with a view to create sustainable development. Aedes Real Estate takes the project through its entire life cycle from conception through completion. Besides building the new Andaz Amsterdam Prinsengracht, Aedes Real Estate has recently developed several projects such as the Westerhuis (offices for the creative industry in the Jordaan), the Professor Tulpstraat (apartments and offices) and the Burgerziekenhuis (hotel with 125 rooms). For more information, please visit www.aedesrealestate.nl

About Andaz Amsterdam Prinsengracht

Andaz Amsterdam Prinsengracht is on the site of the former Public Library on the Prinsengracht – the “Prince’s Canal.” Marvelously located in the cultural heart of Amsterdam, the hotel is surrounded by the creative scene and dynamic character of the lively Jordaan district and adjacent “Nine Streets.” The new 122-room (including five suites) hotel is within close walking distance of the city’s major attractions, as well as prime retail and business districts. Reflecting its energetic and distinctive surroundings, Andaz Amsterdam Prinsengracht is devoted to providing highly personalized, uncomplicated service in an atmosphere that authentically embraces the best of Amsterdam. Notable features are the in-house restaurant and bar, Bluespoon, 400 square meters (4,305 square feet) of meeting space, a signature spa with sauna, steam and treatment rooms, and a fully equipped 24-hour gym. Every space is uniquely designed by Dutch architect and renowned designer, Marcel Wanders, reflecting a modern and adventurous view of Dutch history and local culture. Andaz Amsterdam Prinsengracht is offering a series of local cultural events through the Andaz Salon, kicking off with the Amsterdam Art Weekend in December. The hotel is dedicated to creating a stage and motivating creative minds to come together, share their passions, work and play. For more information, visit www.amsterdam.prinsengracht.andaz.com or call +31 20 523 1234.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a proud heritage of making guests feel more than welcome. Thousands of members of the Hyatt family strive to make a difference in the lives of the guests they encounter every day by providing authentic hospitality. The Company's subsidiaries manage, franchise, own and develop hotels and resorts under the HyattTM, Park HyattTM, AndazTM, Grand HyattTM, Hyatt RegencyTM, Hyatt PlaceTM and Hyatt HouseTM brand names and have locations on six continents. Hyatt Residential Group, Inc., a Hyatt Hotels Corporation subsidiary, develops, operates, markets or licenses Hyatt ResidencesTM and Hyatt Residence ClubTM. As of September 30, 2012, the Company's worldwide portfolio consisted of 496 properties in 45 countries. For more information, please visit www.hyatt.com.

About Marcel Wanders

Marcel Wanders is a product and interior designer, who gained international fame with the Knotted Chair which he designed for Droog Design in 1996. His work is omnipresent; the designs are produced worldwide by leading companies as Flos, Alessi, Baccarat, KLM Royal Dutch Airlines, MAC Cosmetics, Cappellini, B&B Italia and Marks & Spencer. Wanders is co-founder of the successful design label Moooi, of which he is the art director as well. Additional to this he designs for architectural projects like the Kameha Grand hotel in Bonn, the Mondrian South Beach hotel in Miami and the Villa Moda shop in Bahrein. For more information: www.marcelwanders.com

About the Stedelijk Museum Amsterdam

The Stedelijk Museum, built in 1895, is the largest museum for modern and contemporary art and design in the Netherlands. It reopened on September 23, 2012 with a fully renovated historical building and a new wing designed by Benthem Crouwel Architects. It now has more space than ever to permanently show its renowned collections and cutting-edge exhibitions. The collection of the Stedelijk includes more than 90,000 artworks from 1870 up to now, with works by such diverse artists as Karel Appel, Max Beckmann, Marc Chagall, Wim Crouwel, Rineke Dijkstra, Marlene Dumas, Ed van der Elsken, Joan Jonas, Donald Judd, Willem de Kooning, Jeff Koons, Ed Kienholz, Piet Mondrian, Kasimir Malevich, Henri Matisse, Barnett Newman, Bruce Nauman, Gerrit Rietveld, Cindy Sherman, Ettore Sottsass, and Charley Toorop. A large retrospective of the work of American artist Mike Kelley will premiere at the Stedelijk on December 15 and will travel to Paris, New York and Los Angeles.

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Contacts

Hyatt Hotels Corporation
Malene Rydahl
Director, Corporate Communications – Europe, Africa, Middle East
+33 1 53 45 2838
malene.rydahl@hyatt.com
or
Jamie Rothfeld
Associate Manager, Andaz Brand
+1 312 780 6070
jamie.rothfeld@hyatt.com

Stedelijk Museum Facade as seen from the Van Gogh Museum. Photo Credit: John Lewis Marshall

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Release Summary

Aedes Real Estate, Marcel Wanders, and Hyatt gave a financial gift to the Stedelijk Museum Amsterdam on the occasion of the opening of Andaz Amsterdam in support of arts and its neighborhood.

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Contacts

Hyatt Hotels Corporation
Malene Rydahl
Director, Corporate Communications – Europe, Africa, Middle East
+33 1 53 45 2838
malene.rydahl@hyatt.com
or
Jamie Rothfeld
Associate Manager, Andaz Brand
+1 312 780 6070
jamie.rothfeld@hyatt.com