Rosetta Stone Names Westley Stringfellow Chief Product Officer

Former PayPal Executive to drive the language-learning leader’s emphasis on new digital solutions

Rosetta Stone Names Westley Stringfellow Chief Product Officer (Photo: Business Wire)

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ARLINGTON, Va.--()--Rosetta Stone Inc. (NYSE:RST), a leading provider of technology-based language-learning solutions, announced today the appointment of Westley Stringfellow as Chief Product Officer. Stringfellow will report to Steve Swad, President and Chief Executive Officer, and take on responsibility for product research, development, design and production.

“We are thrilled to have West join the Rosetta Stone management team,” said Swad. “He has a proven track record of building and leading agile, high-velocity teams that create innovative products. I’m confident he’ll be a major asset as we continue to enrich our online product experience, expand further on mobile platforms, and leverage Rosetta Stone’s pioneering technology to deliver winning products that go both deeper into language and beyond language as we move into new areas of learning.”

West joins Rosetta Stone from PayPal, where he led the platform, architecture, experimentation and developer product teams as the company’s Senior Director and Group Head, Global Product Platform. Previously, he oversaw the design, development and launch of PayPal’s point-of-sale and multichannel product suite as the company’s Senior Director of Emerging Opportunities. Prior to PayPal, West gained extensive experience at Fortune 500 companies, including Amazon and VISA, as well as start-ups, including netLibrary, Alibris, VSpan and Global Philanthropy Forum.

Stringfellow adds new strength to Rosetta Stone’s management team under Swad, who was elevated to CEO earlier this year. His arrival comes on the heels of Rosetta Stone’s third consecutive quarter of improved financial performance under Swad’s guidance. The company’s efforts to increase innovation and push towards digital solutions and a richer online learning experience have gathered significant momentum in 2012 and are expected to accelerate in 2013 with the addition of Stringfellow as Chief Product Officer.

About Rosetta Stone Inc.

Rosetta Stone Inc. provides cutting-edge interactive technology that is changing the way the world learns languages. The company’s proprietary learning techniques—acclaimed for their power to unlock the natural language-learning ability in everyone—are used by schools, businesses, government organizations and millions of individuals around the world. Rosetta Stone offers courses in 30 languages, from the most commonly spoken (like English, Spanish and Mandarin) to the less prominent (including Swahili, Swedish and Tagalog). The company was founded in 1992 on the core beliefs that learning to speak a language should be a natural and instinctive process, and that interactive technology can activate the language immersion method powerfully for learners of any age. Rosetta Stone is based in Arlington, VA., and has offices in Harrisonburg, VA, Boulder, CO, Tokyo, Seoul, London, and Sao Paulo.

Rosetta Stone is a registered trademark of Rosetta Stone Ltd.

Contacts

Rosetta Stone Inc.
Media Contact:
Jonathan Mudd, 571-357-7148
jmudd@rosettastone.com
or
Investor Contact:
Steve Somers, CFA
ir@rosettastone.com

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Contacts

Rosetta Stone Inc.
Media Contact:
Jonathan Mudd, 571-357-7148
jmudd@rosettastone.com
or
Investor Contact:
Steve Somers, CFA
ir@rosettastone.com