Timberland: It’s Not Just Your Tree That’s ‘Green’ This Christmas

WEXHAM, England--(BUSINESS WIRE)--A lot of preparation goes into Christmas, and the last thing most families want to think about while planning their celebrations is the impact their festivities might have on the environment. A new survey commissioned by Timberland^® has shown that eco habits are far more engrained in our British Christmas traditions than we might expect.

Timberland^®, a footwear and apparel company with a long history of empowering it’s customers to enjoy and protect their environment, commissioned research that surveyed 1,000 men and women in the UK to find out how ‘green’ they consider their Christmas celebrations.

A surprising 100% of Brits surveyed undertake activities to minimize their carbon footprint and help the environment during the festive season. These include replanting Christmas trees, buying organic ingredients for their Christmas day feast and wrapping gifts in recycled paper. Over 60% turn off their Christmas lights when they are not at home with 80% doing so to promote eco values to their children.

81% believe Father Christmas is the ultimate eco-hero for flying around the world on sustainable transportation. However, of those not in possession of a magic sleigh, over half sometimes use technologies such as Skype to see their loved ones over the festive period.

“At Timberland, protecting the environment is second nature to us. Because we make and sell gear for the outdoors, our business has a stake in seeing it thrive. We’re thrilled to see that Brits share the same passion and have made so many green behaviors part of their family Christmas.“ says Anabel Drese, European CSR Manager

About Timberland

Timberland, a wholly owned subsidiary of VF Corporation, is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, Mountain Athletics®, and Timberland Boot Company® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company’s products can be found in leading department and specialty stores as well as Timberland^® retail stores throughout North America, Europe, Asia, Latin America, South America, South Africa and the Middle East. Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com.