eLayaway, Inc. Announces Release of Hosted Layaway Solution for Small and Medium Businesses

New Product Offers Quick and Affordable Layaway Technology That Drives Sales

TALLAHASSEE, Fla.--(BUSINESS WIRE)--eLayaway®, Inc. (OTCBB: ELAY) (“eLayaway” or the “Company”), today announced the launch of the Hosted Layaway Department SMB™, a new product that is designed to provide small and medium-sized online and brick & mortar retailers with the ability to create, automate and manage their own layaway program in a efficient and cost effective manner. Unlike the Company’s highly customizable enterprise Hosted Layaway Department™ solution that offers a white-label option, this new version offers a SaaS (Software as a Service) approach, making it more affordable for the average retailer. The simplified approach increases retailer adoption by eliminating barriers to entry such as cost, implementation time and IT integration. The latest release is a powerful tool for increasing sales and providing unique marketing opportunities. It will also enhance the Company’s ability to service a much larger market of small and medium-sized online and brick & mortar retailers.

“By simplifying our solution and making it more affordable for the average retailer, we not only increase retailer adoption, we are also expanding our network and providing even more value and places to shop for our existing members.”

The Hosted Layaway Department SMB™ solution assists retailers with the creation, implementation and management of a turnkey layaway program. The Hosted Layaway Department SMB™ is a viable solution for retailers looking for a way to offer layaway online. The online “layaway department” can be accessed from the retailer’s existing eCommerce website through a simple navigational link, making it easy to promote and manage. Brick & mortar retailers can use the Hosted Layaway Department SMB™ to bring their stores online or to support an in-store/self-service layaway kiosk.

The Hosted Layaway Department SMB™ provides retailers with an affordable and quick-to-market eCommerce layaway solution that boasts features and benefits such as:

• Turnkey solution that eliminates integration
• Includes the eLayaway payment process
• Product search engine
• Exceptional customer service

“Retailers are looking for a quick and affordable solution to building and supporting their own layaway programs,” commented Tom Carluccio, Jr, VP of IT and Operations at eLayaway, Inc. “By simplifying our solution and making it more affordable for the average retailer, we not only increase retailer adoption, we are also expanding our network and providing even more value and places to shop for our existing members.”

The Hosted Layaway Department SMB™ will launch with an introductory set up fee of $999 plus a $149 per month hosting fee. Additionally, a 1% transaction fee is assessed for payment processing.

“This is a no-brainer for retailers looking for a unique and affordable way to attract more customers, increase sales and, more importantly, increase profits,” said Bruce Harmon, eLayaway’s CFO.

About eLayaway, Inc.

eLayaway, Inc., is a publically-traded (OTCBB: ELAY) American payment and retail technology company headquartered in Tallahassee, Florida. To learn more about eLayaway, Inc., and supported brands, please visit: eLayawayInc.com.

Safe Harbor Statement

This report includes forward-looking statements covered by the Private Securities Litigation Reform Act of 1995. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results for the current fiscal year and beyond could differ materially from the Company's current expectations. Forward-looking statements are identified by words such as "anticipates," "projects," "expects," "plans," "intends," "believes," "estimates," "targets," and other similar expressions that indicate trends and future events. Factors that could cause the Company's results to differ materially from those expressed in forward-looking statements include, without limitation, variation in demand and acceptance of the Company's products and services, the frequency, magnitude and timing of any or all raw-material-price changes, general business and economic conditions beyond the Company's control, timing of the completion and integration of acquisitions, the consequences of competitive factors in the marketplace, cost-containment strategies, and the Company's success in attracting and retaining key personnel. Additional information concerning factors that could cause actual results to differ materially from those projected is contained in the Company's filing with The Securities and Exchange Commission. The Company undertakes no obligation to revise or update forward-looking statements as a result of new information since these statements may no longer be accurate or timely.