Water & Wall Group and FiComm Partners Form Joint Venture

• New York and California Financial PR Firms Combine Forces to Establish Presence on Both Coasts
• Joint Venture More Than Doubles the Size and Capabilities of the Firms Through National Network
• Both Firms Are In Hiring Mode and Looking for Additional Financial PR Strategic Partnerships

NEW YORK & LOS ANGELES--(BUSINESS WIRE)--Water & Wall Group, a NY-based independent communications firm with a focus on business-to-business financial services,today announced a joint venture with Los Angeles-based financial communications firm, FiComm Partners, a full-service communications firm dedicated to investment advisors and the companies that serve them.

“Partnering with Scott and Andrew provides our clients further access to best-in-class senior PR expertise and the connections that Water & Wall Group have in the East Coast, along with additional deep market knowledge and financial communications and marketing expertise that clients expect from FiComm.”

The JV dramatically strengthens the firms’ depth and breadth in bothregions as they will share established and trusted resources and talent as needed on existing clients, and participate in selected sourcing and pitching of new business with each other. It also provides a vital connection for work across the U.S. and brings further innovative and creative practices for each of their clients, as the companies will share best practices and media opportunities openly.

Launched in June 2012, Water & Wall Group is co-founded by New York PR veterans Scott Sunshine and Andrew Healy. The firm’s clients include retail and institutional asset management firms, exchange-traded funds providers, venture capital firms, private equity funds, and an accounting industry association. FiComm Partners, founded by financial PR veteran Jason Lahita in August of 2012, specializes in strategy-based, message focused PR and marketing for the financial and investment advisory community.

“We’ve known Jason for some time, and what made him a standout to us is how closely his dedication, standards, and approach to the client service business parallels ours,” noted Scott Sunshine, Water & Wall partner and co-founder. “Our client roster on the West Coast is growing, as is FiComm’s on the East Coast, and since we’re in non-competitive sectors of the financial services business, it made all the sense in the world to form this joint venture.”

“Working with advisors, and companies that provide value-added services for advisors, has long been a passion of mine, in fact it’s been my focus for the better part of the last decade,”said Jason Lahita, FiComm founder and managing partner. “Partnering with Scott and Andrew provides our clients further access to best-in-class senior PR expertise and the connections that Water & Wall Group have in the East Coast, along with additional deep market knowledge and financial communications and marketing expertise that clients expect from FiComm.”

“The key ingredient to making this a successful partnership resides in the fact that both companies are driven by remarkably similar values,” noted Andrew Healy, Water & Wall partner and co-founder. “We’re both driven to produce work of the highest possible standards, give clients actionable business advice, and form relationships that can be measured in years. FiComm serves the financial advisor marketplace that our asset management clients want to reach, which allows both agencies to benefit from the existing relationships that each agency possesses.”

About Water & Wall Group

Water & Wall Group is an independent, communications firm specializing in supporting business-to-business financial services brands with an emphasis on wealth and asset managers. Visit Water & Wall Group at www.waterandwallgroup.com and follow them on twitter at www.twitter.com/WaterWallPR.

About FiComm

FiComm is a specialist PR firm that works with financial advisors and those that serve them, to establish strong media profiles that highlight credibility and work in support of a well-rounded growth strategy. FiComm was founded by Jason Lahita, MBA, who was head of communications at a national RIA and then ran the Los Angeles office at an international PR agency. FiComm provides clients with a personal level of service guided by a process second to none. Company consultants are all senior level, highly experienced PR pros who know how to position clients in the most impactful way in the financial media at the national, local and trade levels. FiComm takes pride in delivering outstanding, measurable communications results for clients.

Visit FiComm at www.ficommpartners.com, and follow them on Twitter: @jasonl_ficomm