DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/lhvmkn/what_moms_think) has announced the addition of the "What Moms Think And Do 2012" report to their offering.
Today's 85 million U.S. moms expect their children to grow up to be President, found the next Facebook, and be Olympic athletes. And they'll do anything to give their children the best possible shot at achieving those dreams, whether it's paying for lessons, driving to events, or moving to a better school district.
What Moms Think And Do aggregates and digests a wealth of data about moms' behavior and attitudes. You'll learn how they feel about brands and advertising, how they establish their individual work-life balance, and what the boundaries are for family life, parenting, and values.
Drawing on research from 101 sources, What Moms Think And Do delivers the numbers and insight you need to know in order to reach moms via the media they use, where they shop, at work and at home. You'll discover:
- who moms trust for brand recommendations;
- how moms' shopping priorities change as their kids grow older;
- moms' and kids' best-loved brands;
- which casual dining chains are most kid-friendly;
- where moms find coupons - and how they use them;
- what moms value most from their jobs.
Our analysts continually search for credible data about every aspect of moms' lives. The result of their year-round efforts is What Moms Think And Do a curated, concisely-presented report that helps you recognize the conflicting roles moms play so you can better serve them with products, services, and advertising that simplify their complex lifestyles. You'll learn:
- how moms juggle work and family life;
- what the top stressors are for working moms;
- the cost of raising a child;
- the digital devices they use.
Key Topics Covered:
Introduction
Executive Summary
Demographics And Leisure
Basic Population Data: Moms By The Numbers
Moms' Lives Evolve As They Age
Black And Hispanic Moms Are Most Optimistic
One In Four Young Adults Have Moved Back In With Their Parents
Today's Children Are Diverse In Demographics And Beliefs
Attitudes Toward Brands, Advertising, and Marketing
Moms Trust Friends Over Brand Websites For Brand Information
Adults Rank PBS As Most Educational Brand For Kids
Marketers Eye Moms When Selling Children's Products
Moms Favor Brands That Bring The Family Together
Family Life, Parenting, And Values
Family Takes Precedence Over Work For Gen Y Women
Moms Value Manners
Moms Admit To Some Questionable Parenting Tactics
Moms Spend More Time Nesting Than Socializing During Weekends
Moms Say It's Okay To Imbibe While Cleaning
Moms Rarely Get A Break
Parents Say School Interferes With Family Time
Dads Spend More Time Than Moms With Kids Online
Allowance, Chores, And Children
Moms Give Cash To Teens, But Don't Teach Them Money Matters
Kids' Opinions Count When Purchasing Family Vehicles
Parents Want Rear Back-Up Cameras
Traveling With Kids
Parents' Views On Their Children's Education
Tween Girls Want To Wear More Makeup Than Moms Allow
Character Is Key, Say Parents
Kids Are Messy And Destroy Furniture
Moms Try To Do It All By Stashing Clutter And Letting Kids Wear Mismatched Clothes
Take My Toys, Just Don't Make Me Eat Broccoli
Parents Are More Likely Than Those Without Kids To Use Cell Phones In The Bathroom
Parents Are More Likely To Visit Libraries
Moms Are More Influential Than Dads
Dr. Mom's Habits And Behaviors
Top Celebrity Moms For Advice, Playdates, And Party Buddies
Mom's Don't Love Mom's Day
Food & Nutrition
Casual Dining Restaurant Chains Appeal To Families By Emphasizing Sophisticated Kids Menu Items
Reasons Behind Family Snack Purchases
Moms Cite Drinks As The Worst Sugared Products For Their Kids
Parents Making More Of An Effort To Buy Healthy Food Products For Their Kids
Nagging Drives Junk Food Purchases
Most Moms Cook Meals From Scratch More Often Than Not
Media Use
Evolution Of Mommy Bloggers
Mommy Bloggers Seek Money And Structure
Moms Who Blog Are Active In Social And Environmental Causes
Women Seek Blog Insight For Food, Apparel
Women's Online Habits And Behaviors
Moms View 258 Minutes Of Online Videos Per Month
Moms Balance Parenting With Personal Interests On Social Media Sites
Moms Tweet To Share Information
Moms Readily Embrace Smartphones
App Preferences And Behaviors Among Smartphone-Owning Moms
Tips To Get Apps Noticed By Moms
Women Want Smartphones With Cameras, Long Battery Lives, And Email Access
Parents, Kids On What Makes A Good App
Dads Spend More Than Moms On Children's Apps
Moms Embrace Discount Sites
Moms (And Dads) Keep Tabs On Teens Via Facebook
Moms Want Time-Saving Solutions
Moms Who Use Social Media Are Loyal To Their Banks
Shopping Habits
Age Of Oldest Child Drives Moms' Purchases And Attitudes
Family Purchasing Behaviors Reflect Lifestyles And Lifestages
Moms' Shopping Priorities Differ According To Ages Of Children
U.S. Households Struggle To Afford The Basics
Moms Save At Grocery Store Via Coupons And Sharing Products
Where Moms Get Grocery, Restaurant Coupons
Household Cleaners Bump Cereal As Most Popular Coupon Category For Families
Decisions And Actions Behind Shopping Lists
Moms Willing To Be Gouged When It Comes To Lemonade Stand Purchases
Working Moms Are Coupon Users, Big Spenders On Home Upgrades
What Moms Purchase To Transform Houses Into Homes
Moms-To-Be Spend $4,294 Prepping For Baby
Moms Of Kids Under Six Eye Big Purchases
Moms Are Financially Supporting Adult Kids
The Impact Children Have On The Purchases And Shopping Behaviors Of Affluent Families
Women And Men Rely On Familiar Brands For Consumer Electronics
Moms With Young Kids Think Long-Term With Purchases, But Still Want Low Prices
The Cost Of Raising A Child
Work
Reasons For The Lack Of Women CEOs
Women Workers Are Motivated By Work-Life Balance
Working Moms Value Flexible Schedules Over Advancement
Working Moms Focus On Family, Not Careers
For more information visit http://www.researchandmarkets.com/research/lhvmkn/what_moms_think
Facebook
Twitter
LinkedIn
Delicious
Reddit
StumbleUpon
Digg
MySpace
Newsvine
Google Bookmark
Yahoo! Bookmark
Email
Email 