LONDON--()--Corinthia Hotels launched a “Luxury Summit” series organized by The Luxury Marketing Council, with media partner International Herald Tribune on November 12, 2012. The premier event was hosted at Corinthia Hotel London, the Corinthia brand’s luxurious new flagship property.
“Our survey of more than 100 leaders attending the summit indicted that the issues addressed had practical relevance and is consistent with the global trend of luxury brands to stay current with best marketing practices and creatively engaging in partnerships and collaborations with kindred spirit luxury brands”
The full-morning luxury summit, A Rising Tide – The Changing Luxury Market and Customer: Trends, Challenges, Best Marketing Practices of Top Luxury Brands, focused on the global market accelerated by technology, political and economic change. The London Summit, which attracted more than 100 high level luxury brand executives, will be followed by Luxury Summits at Corinthia Hotel St. Petersburg and in Moscow in March, 2013.
Opening remarks by Gregory Furman, Founder & Chairman, The Luxury Marketing Council, and moderator of the event, and Patrick Falconer, Managing Director, UK, Northern Europe, Middle East and Africa, New York Times/International Herald Tribune, were followed by a diverse group of speakers.
Matthew Dixon, General Manager, Corinthia Hotel London, gave a compelling presentation on customer service and the importance of moving from a vision of customer service to inspiring employees to embrace and deliver that vision.
Other opening session speakers included Tony Potter, President, Braveagle; Nathalie Remy, Partner, Apparel, Fashion and Luxury Practice, McKinsey and Company; and Rebecca Robins, Director, Interbrand and co-author of “Meta-Luxury Brands and the Culture of Excellence.”
Remy told the audience “As luxury players are now facing increasing uncertainty in the development of some core growth areas like China's domestic market, the reactivation of the European consumer is becoming increasingly important.”
Speakers on the panel session, "The Year So Far, The Year to Come: Issues and Trends,” were Lisa Gregg, VP ICS International, American Express; Michaela Wolf, Head of Marketing & E-commerce of Georg Jensen; Janet Carpenter, Global Head of Atelier-Leo Burnett (the luxury practice); and David Hesketh, Managing Director of Laurent-Perrier UK.
"Our survey of more than 100 leaders attending the summit indicted that the issues addressed had practical relevance and is consistent with the global trend of luxury brands to stay current with best marketing practices and creatively engaging in partnerships and collaborations with kindred spirit luxury brands," said Luxury Marketing Council Chairman, Greg Furman, whose members include 1000 luxury brands in 40 cities worldwide.