DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/p9hdzr/consumer) has announced the addition of the "Consumer Electronics in Australia" report to their offering.
Australia lagging behind
While Australia has long been considered amongst the quicker adopters of technology, in 2006 this no longer appears to be the case. In the biggest consumer electronics battlegrounds of this era, ranging from digital TVs to 3G mobile phones, Australian consumers are lagging behind countries such as Japan, South Korea, France and the UK despite the zealousness of the consumer electronics industry in promoting the 'digital lifestyle' and the fact that Australia's spending on digital products doubled in the last three years.
Take-up varies from appliance to appliance and although digital television was slow to attract converts, digital camera sales exploded, demonstrating that whilst the 'digital lifestyle' is not one that middle-Australia aspires to, they do have interest in a wide variety of individual appliances.
Australian economy remains strong
Despite rising petrol prices reducing disposable incomes, the Australian economy continues to grow, with interest rate hikes being utilised to curb inflation. The Australian Government is also encouraging continual growth through tax cuts, further increasing the amount of discretionary income and enabling Australian consumers to continue their level of spending on consumer electronics.
Australian consumers confused by convergence
Australian consumers are confused. In 2006 several different, seemingly interrelated, yet separate products were competing for their discretionary income. Consumers found themselves confounded by which wide screen TV to purchase, and which disc format to use. Digital television arrived, and despite prior predictions that the switch from analogue to digital would be completed by 2008 in metropolitan areas, take-up was disappointingly slow.
Meanwhile attempts at bringing the computer, television and games console together struggled to achieve acceptance, as stand-alone devices continue to be the biggest sellers.
Beating the space-time continuum
The momentum in consumer electronics shifted to items that offer mobility. This can be seen in the huge growth of portable computers at the expense of desktop computers and the popularity of hand-held devices, with the iPod phenomenon.
Consumers are beginning to choose products that allow them to break free from the limitations of their schedules and those of the TV networks, an activity known as time shifting. Whilst starting from a low base, the take up of digital TV and Personal Video Recorders (PVRs) are both examples of this.
There are signs of a new trend that is likely to dominate consumer electronics throughout 2007. Both audio and car manufacturers are producing appliances that allow for iPod integration, and often place the iPod as the centrepiece of the appliance. In many ways large audio manufacturers can be considered to have willingly denigrated themselves to the role of producing accessories for iPods in order to grasp extra market share.
- Awa Ltd
- Foxtel Business Digital
- Optima Icm Ltd
- Palsonic Corp
- Sentinel Geo Systems Pty Ltd
For more information visit http://www.researchandmarkets.com/research/p9hdzr/consumer