Denver is First to Experience the New Office Depot – a New Store Concept Designed by Customers, for Customers

DENVER--()--Office Depot® (NYSE: ODP) has built an entirely new store experience for its customers, and is debuting it in four new stores in Denver. The new concept store was created to encourage customers to interact more with products, with Office Depot associates, and with each other – all in a brand new store designed around the way customers want to shop.

Following the opening of the local Denver stores, Office Depot plans to roll out additional stores with this new concept across the country.

The new Office Depot store goes way beyond mere cosmetic changes. The storefront windows feature graphic overlays which allow people to see inside the store from the sidewalk, and two new in-window 4’ x 8’ digital screens (only at the Wynkoop Street location) showcase hot tech products to passersby.

Once inside, consumers are welcomed to the new bluwire store-within-a-store featuring the coolest tech and mobility products such as cases for iPhone® 5, and accessories for iPad® and MacBook®, Beats© by Dre headphones, and wireless speakers – with the vast majority of these products being new to Office Depot. bluwire is best known for its highly successful tech and mobility products offered in select airports around the country (including Denver).

“We wanted to build an entirely different experience for our customers, not just a smaller box,” said Kevin Peters, President of North America for Office Depot. “Denver is a perfect place to launch our new store concept.” Peters added, “The metropolitan area has a vibrant business community, especially for small businesses that represent our core customers, and it’s also a tech savvy city so we expect our new technology offerings from bluwire will really connect with consumers.”

In fact, the new Office Depot Denver stores feature a PC Bar where people can sit down, plug in their laptop or tablet and get to work. There is also a computer rental station, free Wi-Fi throughout the store, a recharge station and free, self-serve coffee available between the hours of 8 a.m. – 10 a.m., and 3 p.m. – 5 p.m. on weekdays.

Interactivity is one of the key features of the new store with several touch screen displays throughout the store where consumers can order any product from OfficeDepot.com if they are unable to find it on store shelves. And best of all, delivery is free. 1 It is not just in Denver either. If customers are unable to find what they are looking for while shopping in any of our 1,100 retail stores, they can purchase it online with the assistance of one of our sales associates in store for free shipping, too.

Customers are responding to the new Office Depot in Denver. “We have been receiving great feedback from longtime customers in addition to those who have made their first visit to our store,” said LeAndra White-Mendez, Wynkoop Street Store Manager for Office Depot. “They say it is more modern and open and the layout makes you want to stay and play.”

A full offering of business services are in the center – at the heart – of the new stores. The Print Shop provides same-day business cards, copying, document shredding, custom printing, and packing and shipping, making Office Depot a virtual back office for small business.

Office Depot’s Tech Services provides computer repair, network set-up, software installation, virus removal and more.

Denver Store Locations

To learn more about the products and services available at Office Depot, please visit your local Office Depot retail store location or www.officedepot.com. To become a fan of Office Depot on Facebook and receive exclusive content, offers and more, please visit www.facebook.com/officedepot. To follow Office Depot on Twitter, please visit http://twitter.com/officedepot.

About Office Depot

Office Depot provides office supplies and services through 1,675 worldwide retail stores, a dedicated sales force, top-rated catalogs, and global e-commerce operations. Office Depot has annual sales of approximately $11.5 billion, employs about 39,000 associates, and serves customers in 60 countries around the world.

Office Depot’s common stock is listed on the New York Stock Exchange under the symbol ODP. Additional press information can be found at: http://mediarelations.officedepot.com and http://socialpress.officedepot.com/.

Click here to view a video of the new store concept in Denver.

1 Excludes Copy & Print (CPD) promotional items

Contacts

Office Depot
Julianne Carelli, 561-438-1451
julianne.carelli@officedepot.com
or
Mindy Kramer, 561-438-4276
mindy.kramer@officedepot.com

Release Summary

Office Depot has built an entirely new store experience for its customers, and is debuting it in four new stores in Denver.

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Contacts

Office Depot
Julianne Carelli, 561-438-1451
julianne.carelli@officedepot.com
or
Mindy Kramer, 561-438-4276
mindy.kramer@officedepot.com