DUBLIN--(http://www.researchandmarkets.com/research/b72wd6/consumer_behavior) has announced the addition of the "Consumer Behavior 2013 - 9th Edition" report to their offering.)--Research and Markets (
Consumer spending accounts for 71% of the U.S. gross domestic product, or over $10 trillion. Consumer Behavior 2013 assesses how this spending is distributed, the consumer behaviors that affect spending, and marketing techniques used by companies to maintain or expand their share of this market.
Consumer Behavior 2013 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2013 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys.
In addition to the assessments of consumer behavior and spending, the 2013 edition includes Consumer Marketing, previously published as a separate annual reference handbook by RKMA. This section assesses leading approaches to advertising, marketing, and promotions while also examining overall strategies for marketing to post-recession consumers. Current market research and statistics, spending estimates, an analysis of effectiveness, and discussions of trends are presented for each category of consumer marketing.
The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, Affluent, and other consumer groups.
Key Topics Covered: 97 Chapters Feature Under the Following Headings
PART I: THE AMERICAN CONSUMER
PART II: SHOPPING BEHAVIORS
PART III: BEHAVIORAL ANALYSES
PART IV: CUSTOMER BRAND PREFERENCES
PART V: CONSUMER SPENDING
PART VI: ETHNIC FOCUS
PART VII: GENDER FOCUS
PART VIII: GENERATIONAL FOCUS
PART IX: SEGMENTATION
PART X: CLASSIFICATION METHODOLOGIES
PART XI: GEODEMOGRAPHICS
PART XII: CONSUMER TRACKING
PART XIII: CONSUMER MARKETING
For more information visit http://www.researchandmarkets.com/research/b72wd6/consumer_behavior