Research and Markets: Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the European Banking Industry 2012-2013: Survey Intelligence

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/n9zgps/marketing_spend) has announced the addition of the "Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the European Banking Industry 2012-2013: Survey Intelligence" report to their offering.

“Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the European Banking Industry 2012-2013: Survey Intelligence”

This report is the result of an extensive survey drawn from a panel of leading banks and other financial institutions in Europe. This report provides the reader with a definitive analysis of the European banking industry outlook and explores how business opportunities and demands are expected to change in 2012-2013. This report not only provides access to the opinions and strategies of business decision makers and competitors, but also examines the actions surrounding business priorities.

Summary

- The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading banking organizations

- The report analyzes the European banking industry outlook and explores how business opportunities and demands are expected to change in 2012-2013

- Key topics covered include annual marketing budget, planned change in marketing expenditure, future investment in media channels, key marketing objectives, key marketing initiatives: budget allocation, essential amendments to marketing activities in 2012-2013 and critical success factors for choosing a marketing agency

Scope

- Annual marketing budgets and change in marketing expenditure

- Future spending outlook on media channels

- Marketing agency selection criteria

Reasons To Buy

- Gain insights into the European banking industry marketing behavior and expectations regarding expenditure and investment in specific media channels

- Identify key amendments of marketing activities, the most important criteria for marketing agency selection and get access to the attitudes of marketing and sales respondents

Key Topics Covered:

1 Introduction

2 Marketing Expenditure by Banking Industry

2.1 Annual Marketing Budget

2.2 Planned Change in Marketing Expenditure

2.3 Future Investment in Media Channels

3 Marketing and Sales Behaviors and Strategies in 2013

3.1 Key Marketing Objectives

3.2 Key Marketing Initiatives: Budget Allocation

3.3 Essential Amendments to Marketing Activities in 2012-2013

3.4 Critical Success Factors for Choosing a Marketing Agency

4 Appendix