Bali® Intimate Apparel Simplifies Bra Shopping Experience with Introduction of Comfort Revolution® Smart Sizes Shaping Wirefree Bras

Bali Intimate’s Best-Selling Product Line Expands with New Bra Featuring Supportive, Shaping Cups and Smart Sizing to Condense 16 cup-and-band Sizes to Four Smart Sizes

Model wearing Comfort Revolution (R) Smart Sizes Shaping Wirefree bra. (Photo: Business Wire)

WINSTON-SALEM, N.C.--()--Bali Intimate Apparel has taken the next step in simplifying the bra shopping experience with its introduction of the newest addition to the Comfort Revolution collection, the Comfort Revolution Smart Sizes Shaping Wirefree. This new style is designed for women who prefer a lightly lined foam cup, but want the unparalleled comfort and simplified sizing offered by the collection’s use of seamless shape-to-fit technology.

“Our latest Comfort Revolution bra style is a perfect solution to her innerwear needs,” said Vicki Seawright, director of marketing, Bali. “Comfort Revolution Smart Sizes has quickly become one of our best-selling product lines. Women across the United States tell us it’s the most comfortable bra they’ve ever worn and the simple sizing makes for easier shopping and less drama when looking for the right bra.”

Ideal for everyday wear, the four-way stretch fabric provides a flexible fit and knit-in zones ensure women won’t have to sacrifice comfort for targeted support. The new style features lightly lined foam cups for added shaping and support and includes the renowned Comfort-U® design for stay-in-place straps and back. The Smart Sizes feature takes the guess work out of finding the right size through its innovative shape-to-fit technology, which whittles 16 cup-and-band bra sizes, ranging from 36C to 42DD, into four easy-to-find sizes: small, medium, large and extra-large.

The Comfort Revolution Smart Sizes Shaping Wirefree is available in an assortment of colors and can be purchased in department stores nationwide for a suggested retail price of $38 (colors vary by region).

About Bali Intimate Apparel

Bali is the No. 1 national intimate apparel brand in department and mid-tier storesi. The Bali brand is part of HanesBrands Inc. For additional information about Bali bras, panties and shapewear, visit the Bali website at www.baliintimates.com or “like” us on Facebook at www.facebook.com/bali.intimates.

i NPD Dollar POS Data for R12M ending August 2012

Contacts

Bali Intimate Apparel
Iman Jefferson, 312-377-0630
or
Bernadette Wallace, 336-519-6250

Release Summary

Bali Intimate Apparel has taken the next step in simplifying the bra shopping experience with the latest bra in the Comfort Revolution collection, the Comfort Revolution Smart Sizes Shaping Wirefree.

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Contacts

Bali Intimate Apparel
Iman Jefferson, 312-377-0630
or
Bernadette Wallace, 336-519-6250