PHILADELPHIA--(BUSINESS WIRE)--Stroll, a next generation education e-commerce platform company and marketer of Pimsleur Approach language learning programs, announced today that its founder and CEO, Dan Roitman, has been named one of Direct Marketing News’ 40 Under 40. The first annual awards program spotlighted Roitman as one of the brightest and most ambitious young professionals in the direct and digital marketing field.
Roitman was recognized by a panel of Direct Marketing News editors for leading Stroll’s explosive 105% growth in 2011, with revenues up to $35 million from $17 million in 2010. The 34-year-old has created one of America’s fastest growing companies by increasing its market share and competing with a publicly traded, well-funded, and well-known competitor, Rosetta Stone. Stroll has a history of fast and steady advancement, with a compounded annual growth rate of over 70% since 2002.
“I am honored to be included on this impressive list of accomplished marketing professionals,” said Dan Roitman. “With the help of my incredible team, and a data-driven approach to direct marketing, Stroll has accomplished a great deal. As we continue to grow steadily and move toward our goal of becoming a $1 billion + enterprise by 2020, I’m proud to have our efforts recognized among some of the best in the industry.”
Roitman founded Stroll in his dorm room at the University of Maryland, in 2000, and has been the driving force behind Stroll’s explosive growth and success as an emerging leader in the e-commerce industry. Since bootstrapping the company’s startup, Roitman has built an all-star team of 170 professionals who fuel Stroll’s strong and steady growth.
Read about the winners’ success online and in the November issue of Direct Marketing News.
Stroll is a next generation education e-commerce platform company headquartered in Philadelphia. Stroll deploys sophisticated marketing analytics and an advanced e-commerce platform to drive triple-digit growth for the products it owns or licenses. The company’s flagship product, Pimsleur Approach, is one of the leading audio-based language learning systems, second in the U.S. market to Rosetta Stone. The company has increased its revenue at a compounded annual growth rate of over 70% since 2002 and revenue growth in 2011, alone, was 105%. By 2020, Stroll aims to exceed $1 billion in revenue through organic and inorganic growth. For insights from the company’s executives on how to drive triple-digit growth, please visit Stroll’s Hypergrowth blog at: blog.stroll.com.