MOM Brands Hosts Tenth Annual Cereal Day for United Way

Minnesota-based cereal manufacturer sets goal to donate $50,000 to Greater Twin Cities United Way

MINNEAPOLIS--()--It’s that time of year again - time for the MOM Brands® annual Cereal Day for United Way. On Thursday, Nov. 15, the company will sell bags of its family favorite Malt-O-Meal® varieties for just $1; all proceeds from the sale will benefit Greater Twin Cities United Way.

The sale, which begins at 7:30 a.m. in the Crystal Court at IDS Center, will run until noon, or until the cereal sells out. The company’s goal is to sell 25,000 bags of cereal, and for every bag purchased, MOM Brands will also donate another dollar, for a maximum donation of $50,000.

“We value our long-standing relationship with Malt-O-Meal and the support we receive from the MOM Brands annual cereal sale,” said United Way senior vice president of Workplace Markets Andy Goldman-Gray. “It’s a thrill to know that this event continues to generate such excitement. MOM Brands clearly knows how to engage their employees, their customers and our community, in order to make the Twin Cities region a healthier place to live.”

This year marks the 10th annual MOM Brands cereal sale in Minneapolis, which has raised nearly $500,000 to date for United Way. Based on the success of its annual cereal sales in Minneapolis, the company has partnered with local United Way affiliates across the country to give back in communities where MOM Brands production facilities are located. The company held a June cereal sale in St. Ansgar, IA, which raised $6,222 for United Way of North Central Iowa. MOM Brands’ Tremonton, UT plant hosted a sale Oct. 6, raising $17,700, and the company’s Asheboro plant raised $10,000 at its Sept. 22 sale. In all, the company expects to donate $84,000 to United Way affiliates across the country.

“We look forward to this sale every year, as it is an opportunity to get out into the community and champion a great organization that makes a significant difference in people’s lives every day of the year,” said Linda Fisher, MOM Brands’ director of corporate communications. “We'd like to thank everyone, in all the communities where we've sponsored Cereal Day for United Way events, for their enthusiastic support."

About MOM Brands
MOM Brands is the largest family owned cereal company in the U.S. The company has produced quality cereal products since 1919 and manufactures many varieties of oatmeal, family favorite ready-to-eat and natural cereals as well as its original, farina-based hot cereal. Today, one in 10 servings of breakfast cereal eaten every day is a MOM Brands cereal. Dedicated to finding better ways to make a better breakfast at a better price, MOM Brands is continually innovating to produce, package and transport its cereals in ways that reduce environmental impact. For more information about MOM Brands and its cereal products please visit http://www.MOMBrands.com

About Greater Twin Cities United Way
Greater Twin Cities United Way addresses our community’s most critical issues by focusing on three key areas: Basic Needs, Education and Health. We attack poverty on multiple, interconnected fronts to achieve lasting change – through 10 measurable goals – by collaborating with business, government and nonprofit organizations to create solutions and carry out our call to action to LIVE UNITED by encouraging everyone to Give. Advocate. Volunteer. United Way serves people living in or near poverty in nine counties: Anoka, Carver, Chisago, Dakota, Hennepin, Isanti, Ramsey, Scott and western Washington. Join the movement. LIVE UNITED. For more information visit, www.unitedwaytwincities.org or call (612) 340-7400.

Contacts

Kohnstamm Communications for MOM Brands
Kelsey O’Rourke or Jessica Olstad, 651-228-9141

Release Summary

On Nov. 15, marks MOM Brands annual Cereal Day for United Way. The company will sell bags of its family favorite Malt-O-Meal® varieties for $1; all proceeds benefits Greater Twin Cities United Way.

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Contacts

Kohnstamm Communications for MOM Brands
Kelsey O’Rourke or Jessica Olstad, 651-228-9141