DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/5t8rxk/mexico_beer) has announced the addition of Canadean Ltd's new report "Mexico Beer Market Insights 2012" to their offering.
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Mexico Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
Key Market Issues:
As consumer spending continues to be insecure, at home consumption gained ground. The most affected regions were the northern states, such as Tamaulipas, Chihuahua, Nuevo León and Coahuila.
Beer benefited significantly from the heat wave seen during 2011.
Mexico's economic showed signs of recovery during 2011: GDP grew by 3.9%, whilst unemployment levels fell.
Local artisanal breweries continue to grow strongly, but only contribute to a small share of the market. Local artisanal brewers, such as Minerva and Tempus, have continued to develop new products, increasing sector volume.
On-premise channels continued to suffer due to the precautious spending issues of consumers in the northern states. Similarly, in the south eastern region of Mexico lower disposable income has resulted in the closure of 75 restaurants, with only 25 opening.
Beer festivals continue to build a presence and local artisanal beer tours start to gain momentum, providing new options for curious consumers.
In 2011, Heineken continued its restructuring process in terms of cost efficiency, new deals with suppliers, such as Vitro, and brand redesigns.
Dark beer appears to have increased its appeal among consumers, with brands such as Indio (Heineken) registering double digit growth; this trend is due to the numbers of consumers that currently drink light beer, who are looking for innovation and to discover stronger flavors.
At the end of 2011, going into early 2012, Heineken redesigned its main brands, which include Tecate, CartaBlanca and Indio, in an effort to reinforce the historic traditions of the beverages in the Mexican market.
MOCTEZUMA (HEINEKEN MEXICO)MODELO
For more information visit http://www.researchandmarkets.com/research/5t8rxk/mexico_beer
Source: Canadean Ltd