PROVO, Utah--(BUSINESS WIRE)--Orabrush today announced it has partnered with flirting and communications expert Rachel DeAlto to raise awareness of the importance of having good breath while flirting and networking. As part of the partnership, Orabrush is helping attendees at DeAlto’s nationwide book tour for Flirt Fearlessly: The A to Z Guide to Getting Your Flirt On ensure more effective communication with fresh breath.
“Everybody can flirt, but you won’t go far if your breath stinks,” said DeAlto. “As someone who is very passionate about my oral hygiene, I love using the Orabrush tongue cleaner and tongue foam as part of my daily routine. I’m excited for the opportunity to introduce people across America to the Orabrush and ensure they have fresh breath for life’s important moments.”
According to a study by the Australian Dental Association, 83 percent of participants reported decayed teeth and bad breath as the biggest turn-offs on a first date, underscoring the importance of having fresh breath while flirting. Studies have shown that 90 percent of bad breath comes from bacteria on the tongue.
“This was an opportunity we couldn’t pass up,” said Jeff Davis, CEO of Orabrush. “Joining forces with Rachel is one more way we are educating the world about Orabrush and the relief it gives those who suffer from bad breath. We look forward to establishing Orabrush as a must-have item to ensure successful flirting.”
In support of Flirt Fearlessly, DeAlto will be touring six cities before the end of the year with more cities to be announced for 2013. At each stop on the tour, DeAlto will integrate Orabrush in flirting workshops and distribute the tongue cleaner during signings. DeAlto will appear at the following Shecky’s Girls Night Out events:
- Atlanta – November 8-9
- Miami – November 14-15
- San Francisco – December 4-5
- Los Angeles – December 12
- New York City – December 19-22
DeAlto will also promote her book at the Make Him Blush event in Sea Girt, N.J. on November 29. For more information about DeAlto’s book tour and to purchase a copy of Flirt Fearlessly, visit www.theflirtexpert.com.
Orabrush has long been a supporter of fresh breath being a catalyst for successful flirting. Visit http://youtu.be/DT8SX0TIEbs to see a video from Orabrush’s YouTube channel about the importance of good breath in romantic moments. Find out more at www.orabrush.com/kissing.
For eight years, inventor Robert Wagstaff “Dr. Bob” was unable to find an audience for his tongue cleaner as forays into retail and TV infomercials proved unfruitful. It wasn't until 2009, when the 75-year-old joined forces with then-college student Jeffrey Harmon that Orabrush took off. A YouTube video produced by Harmon marketing the product as a tool to help cure to bad breath went viral, and in the years following, Orabrush’s “Reverse Marketing Model” has helped the company cultivate a thriving online fan base. Orabrush has transformed its impressive online support, including more than 49 million channel views and one of the top subscribed sponsored channels on YouTube, into worldwide distribution at more than 30,000 retail locations.
For more information about Orabrush, please see the following:
- View the Orabrush YouTube Channel at www.youtube.com/orabrush
- Buy an Orabrush online at www.orabrush.com
- Find a retail location carrying the Orabrush at www.orabrush.com/retail/find_store
- Follow Orabrush on Facebook at www.orabrush.com/facebook, and on Twitter at www.twitter.com/Orabrush
- View the Orabrush online press kit at www.orabrush.com/company
Orabrush, Inc. (www.orabrush.com) is an e-commerce distribution platform that leverages social media marketing, with expertise in YouTube advertising, to commercialize innovative products. Using its "Reverse Marketing Model" with YouTube, the company has delivered unprecedented results in awareness and conversion driving online to offline sales with the Orabrush tongue cleaner and enzyme-infused Orabrush tongue foam powered by Orazyme. With more than 49 million video views and more than 185,000 subscribers, Orabrush is one of the top subscribed sponsor channels on YouTube (behind brands like Apple and Old Spice) and has more than 340,000 Facebook fans. Orabrush is in 15 countries, 75 retailers and more than 30,000 retail stores globally and has become the No. 1 tongue cleaner in the world.