Guardian Introduces Universal “Benefits Kickstart” Pre-Enrollment E-Program for Employers

Non-Carrier Email Platform Helps Streamline Benefit Communications, Educate Employees about Non-Medical Benefits Offerings Prior to Open Enrollment

NEW YORK--()--The Guardian Life Insurance Company of America (Guardian), one of the nation’s largest mutual life insurers and a leading provider of employee benefits, recently introduced “Benefits Kickstart,” a universal pre-enrollment e-program designed to help provide employees with information on non-medical benefits available through their employer. This user-friendly email platform is Guardian’s latest customizable and non-carrier-specific benefits awareness program that aims to help busy employers easily increase employee participation during the open enrollment season.

“We are always looking for ways to streamline benefit plan communications for employers, especially during the pre-open enrollment season which provides an opportunity to bring non-medical coverage to the forefront of insurance conversations,” said Elena Wu, Vice President, Group Marketing and Learning Services at Guardian. “With the advent of our Benefits Kickstart program, we can better equip brokers and employers with the optimal tools to increase awareness and benefits participation, as well as prime employees to make insurance choices beyond medical benefits.”

This innovative email platform is easily customized to the specific requirements of an employer and sent to employees through a user-friendly email interface. It also serves as a convenient option, no matter the carrier, and ensures that most any employer can utilize it to help build awareness and education about various employee benefit offerings prior to the official enrollment period.

Based on research findings from the Guardian Workplace Benefits StudySM, the company has recognized the impact early communications can have to help employees get the most out of their employers’ benefit offerings during open enrollment season. Nearly 47 percent say that the workplace is a more important source for insurance and savings products compared to five years ago; however, employees would be able to get more value out of their employers’ benefits program if they were more aware of what was being offered and better understood the need for coverage.

Engaging employees early helps them understand the value of their benefits and helps to increase their satisfaction with the benefits a company offers, in turn driving more participation. While workers and employers agree that benefits communications could be much more effective, only about one-third rate their communications as “highly effective.” Among those who do feel their company’s benefits communications are “highly effective,” 83 percent are very satisfied with their benefits. For employers, improved communications around benefits translates into more engaged employees who are more satisfied with their benefits.

The “Benefits Kickstart” tool and supporting research can be accessed at: www.aboutemployeebenefits.com.

About Guardian

A mutual insurer founded in 1860, The Guardian Life Insurance Company of America and its subsidiaries are committed to protecting individuals, business owners and their employees with life insurance, disability income insurance, dental insurance products, and offer funding vehicles for 401(k) plans, annuities and other financial products. Guardian operates one of the largest dental networks in the United States, and protects more than six million employees and their families at 115,000 companies. The company has approximately 5,000 employees in the United States and a network of over 3,000 financial representatives in more than 80 agencies nationwide.

For more information about Guardian, please visit: www.GuardianLife.com.

Contacts

CooperKatz & Co.
Dan Bullock, 917-595-3054
dbullock@cooperkatz.com

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Contacts

CooperKatz & Co.
Dan Bullock, 917-595-3054
dbullock@cooperkatz.com